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subject:"Markenimage"
~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"Gesellschaft für Integrierte Kommunikationsforschung"
~subject:"Service quality"
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Markenimage
Service quality
Consumer behaviour
3
Konsumentenverhalten
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Brand image
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Brand management
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Advertising effects
1
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Deutschland
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Czellar, Sandor
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Luna, David
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Schwob, Alexandre
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Voyer, Benjamin G.
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Chambre de commerce et d'industrie de Paris
Gesellschaft für Integrierte Kommunikationsforschung
Springer Fachmedien Wiesbaden
8
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3
National Bureau of Economic Research
3
Friedrich-Schiller-Universität Jena
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
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Books on Demand GmbH <Norderstedt>
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Center for Economic Research <Tilburg>
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Center of Market Oriented Product and Production Management
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Christian-Albrechts-Universität zu Kiel
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Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
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Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
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Erasmus Research Institute of Management
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Hubert Burda Media Holding Kommanditgesellschaft
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Institutet för Ekonomisk Forskning <Lund>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Kassel University Press GmbH
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Marketing Research Symposium <1977, Bloomington, Ind.>
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Society for Consumer Psychology.
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Universität Greifswald
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Verlag Dr. Kovač
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World Advertising Research Center <Henley-on-Thames>
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Best for planning : b4p ; das ist der Plan
Gesellschaft für Integrierte Kommunikationsforschung
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2013-2021: München : GIK
-
1.2013-2021
Persistent link: https://www.econbiz.de/10010211446
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
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2008
Persistent link: https://www.econbiz.de/10003749007
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