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subject:"Markenimage"
~institution:"Chambre de commerce et d'industrie de Paris"
~subject:"Social Web"
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Springer Fachmedien Wiesbaden
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
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