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subject:"Markenimage"
~institution:"Deutsche Werbewissenschaftliche Gesellschaft"
~subject:"Marktforschung"
~type:"book"
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Konsumentenverhalten : Basis für Kommunikation und Markenführung
Heidel, Bernhard
(
ed.
)
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010528991
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