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subject:"Markenimage"
~institution:"Universität Mannheim"
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
12
Konsumentenverhalten
12
Verbraucherverhalten
5
Preismanagement
3
Pricing strategy
3
Digital goods
2
Digitale Güter
2
Internet marketing
2
Preispolitik
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Social Web
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Social web
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Theorie
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Theory
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Absatzweg
1
Arbeitspsychologie
1
Arbeitsverhalten
1
Behavioral economics
1
Beziehungsmarketing
1
Brand loyalty
1
Business start-up
1
Cognition
1
Confidence
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Customer value
1
Data Mining
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Data mining
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Distribution channel
1
Dynamic Pricing
1
Emotional branding
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Emotionale Werbung
1
Experiment
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Experimental economics
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Experimentelle Ökonomik
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Fundraising
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Game theory
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Gender
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Geschlecht
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Geschlechterrolle
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Gecer, Gökhan
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Isaak, Andrew
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Kraus, Florian
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Schmitt, Daniela
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Stahl, Florian
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Woywode, Michael J.
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Universität Mannheim
National Bureau of Economic Research
59
International Energy Agency
20
Springer Fachmedien Wiesbaden
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OECD
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9
American Marketing Association
8
Centro studi investimenti sociali
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Findomestic Banca <Florenz>
6
Information Resources Management Association
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IGI Global
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Weltwirtschaftsforum
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Bain & Company <Boston, Mass.>
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Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Osservatorio sui consumi delle famiglie
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Peter Lang GmbH
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RWTH Aachen
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USA / Department of Agriculture
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University of Oxford / Institute of Economics and Statistics
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2021, Online>
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Akademia Ekonomiczna w Krakowie
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Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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Bureau of Agricultural Economics, Canberra (Australia)
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Cambridge University Press
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Campus Verlag
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Centre for Asia/Pacific Law & Business
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Chambre de commerce et d'industrie de Paris
1
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
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Conference on Research in Income and Wealth
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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2
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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3
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
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