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subject:"Markenimage"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~subject:"Privater Konsum"
~type_genre:"Aufsatz im Buch"
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Markenimage
Privater Konsum
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
6
Markenführung
6
Brand
5
Markenartikel
5
Brand image
4
Handelsmarke
4
Store brand
4
Beziehungsmarketing
3
Einzelhandel
3
Relationship marketing
3
Retail trade
3
Social Web
3
Social web
3
Brand attitude
2
Coronavirus
2
Food retailing
2
Internet marketing
2
Lebensmitteleinzelhandel
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Attitude
1
Beer
1
Belgien
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Belgium
1
Bier
1
Brand equity
1
Brand personality
1
Brauerei
1
Brewery
1
COVID-19
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Confidence
1
Consumer behavior
1
Consumer-brand identification
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Controversial issues
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Corona-19 pandemic
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Discrete Choice
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Aufsatz im Buch
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English
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Brengman, Malaika
1
D’Arco, Mario
1
Fudurić, Morana
1
Hellemans, Johan
1
Horvat, Sandra
1
Marino, Vittoria
1
Resciniti, Riccardo
1
Schlesinger, Walesska
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Varga, Ákos
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Villavicencio, María
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Willems, Kim
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Škare, Vatroslav
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Brand management ; Vol. 3
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
5
Brand management ; Vol. 4
5
Consumer brand relationships : meaning, measuring, managing
5
Psychology of branding
5
Brand management ; Vol. 1
4
Country of origin effect : looking back and moving forward
4
Cross-cultural and critical perspectives on brands
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Handbook on brand and experience management
3
International marketing ; Vol. 2
3
Marketing in the new global order : challenges and opportunities
3
Marketing theory and applications ; 2012=Vol. 23
3
Marketing-mix strategies - product strategy and promotion strategy
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Strong brands, strong relationships
3
The evolution of brands : from signals of quality to storehouses of trust
3
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Brands : interdisciplinary perspectives
2
Challenges and trends in modern banking
2
Citizenship and consumption
2
Contemporary consumer culture theory
2
Corporate brand and corporate reputation
2
Demand, complexity, and long-run economic evolution
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Ethics, social responsibility and sustainability in marketing
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbook of qualitative research methods in marketing
2
Handbook of research on applied AI for international business and marketing applications
2
Handbook of research on retailer-consumer relationship development
2
Handbook on cross-cultural marketing
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Kellogg on marketing
2
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ECONIS (ZBW)
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1
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
3
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
4
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
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