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subject:"Markenimage"
~isPartOf:"Contemporary consumer culture theory"
~subject:"Privater Konsum"
~type_genre:"Aufsatz im Buch"
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Markenimage
Privater Konsum
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Brand
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Brand image
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Brand management
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Consumption
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Consumption theory
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Levy, Sidney J.
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Scott, Linda
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Contemporary consumer culture theory
Brand management ; Vol. 3
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
5
Brand management ; Vol. 4
5
Consumer brand relationships : meaning, measuring, managing
5
Psychology of branding
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Brand management ; Vol. 1
4
Country of origin effect : looking back and moving forward
4
Cross-cultural and critical perspectives on brands
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Handbook on brand and experience management
3
International marketing ; Vol. 2
3
Marketing in the new global order : challenges and opportunities
3
Marketing theory and applications ; 2012=Vol. 23
3
Marketing-mix strategies - product strategy and promotion strategy
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Strong brands, strong relationships
3
The evolution of brands : from signals of quality to storehouses of trust
3
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Brands : interdisciplinary perspectives
2
Challenges and trends in modern banking
2
Citizenship and consumption
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Corporate brand and corporate reputation
2
Demand, complexity, and long-run economic evolution
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Ethics, social responsibility and sustainability in marketing
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbook of qualitative research methods in marketing
2
Handbook of research on applied AI for international business and marketing applications
2
Handbook of research on retailer-consumer relationship development
2
Handbook on cross-cultural marketing
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
2
Kellogg on marketing
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Consuming the idea of the brand
Levy, Sidney J.
- In:
Contemporary consumer culture theory
,
(pp. 50-58)
.
2017
Persistent link: https://www.econbiz.de/10011664619
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2
Consumption on the feminist agenda
Scott, Linda
- In:
Contemporary consumer culture theory
,
(pp. 107-129)
.
2017
Persistent link: https://www.econbiz.de/10011664635
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