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subject:"Markenimage"
~isPartOf:"European journal of marketing : EJM"
~source:"econis"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Kundenzufriedenheit
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
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Personality psychology
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Persönlichkeitspsychologie
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United Kingdom
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Internet marketing
16
Online-Marketing
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Social Web
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Social web
15
Theorie
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Theory
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Preismanagement
14
Pricing strategy
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USA
14
United States
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English
104
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Grohmann, Bianca
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
Mitchell, Vincent-Wayne
2
O'Cass, Aron
2
Roper, Stuart
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Alpert, Frank
1
Andrews, Lynda
1
Antonetti, Paolo
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Bagozzi, Richard P.
1
Balabanis, George
1
Bang, Nguyen
1
Bates, Kenneth
1
Baxter, Stacey
1
Benkenstein, Martin
1
Berezan, Orie
1
Bezençon, Valéry
1
Bian, Xuemei
1
Birgelen, Marcel van
1
Blili, Samir
1
Bode, Matthias
1
Brown, Mark
1
Bruhn, Manfred
1
Bui, M̃y
1
Burmann, Christoph
1
Butaney, Gul T.
1
Camiciottoli, Belinda Crawford
1
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European journal of marketing : EJM
Journal of retailing and consumer services
516
Journal of business research : JBR
478
The journal of product & brand management
248
International journal of hospitality management
230
The journal of brand management : an international journal
212
Psychology & marketing
141
Asia Pacific journal of marketing and logistics
130
Cogent business & management
113
Journal of travel and tourism marketing
111
The journal of services marketing
110
Journal of hospitality marketing & management
107
International journal of contemporary hospitality management
92
Journal of international consumer marketing
81
Tourism management : research, policies, practice
79
Journal of marketing communications
78
Journal of strategic marketing
73
Marketing intelligence & planning
73
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
Journal of global marketing
64
The service industries journal
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing letters : a journal of research in marketing
61
Journal of Islamic marketing
60
Journal of the Academy of Marketing Science
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of marketing
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International marketing review
54
Journal of fashion marketing and management
54
International journal of retail & distribution management
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of promotion management : innovations in planning and applied research
50
The international review of retail, distribution and consumer research
50
Service business
49
Tourism management perspectives : TMP
49
International journal of internet marketing and advertising : IJIMA
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
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ECONIS (ZBW)
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
10
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
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