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subject:"Markenimage"
~isPartOf:"International journal of consumer studies"
~person:"Paul, Justin"
~subject:"Privater Konsum"
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Markenimage
Privater Konsum
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
2
Brand management
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Markenführung
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
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Customer satisfaction
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Einzelhandel
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Internet marketing
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Kundenzufriedenheit
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MTMM
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Measurement
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Messung
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Online-Marketing
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Relationship marketing
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Retail trade
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Returns to scale
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Scientific method
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Shopping orientation
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Skalenertrag
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Social Web
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Social web
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Wissenschaftliche Methode
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artificial neural network
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brand attachment
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brand communication
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brand created content
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brand equity
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consumer research
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consumer satisfaction
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consumer-based brand equity
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customer behaviour
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mass prestige
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masstige marketing
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masstige scale
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retailing
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Paul, Justin
Wang, Cheng Lu
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Zhou, Liying
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Alagarsamy, Subburaj
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Alonso, Luis Enrique
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Alves, Helena
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Antonides, Gerrit
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Apaolaza, Vanessa
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Borges, Ana Pinto
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Brandão, Amélia Maria Pinto da Cunha
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Chang, Yaping
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Chen, Tingting
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International journal of consumer studies
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Business strategy and the environment
1
European management journal
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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