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subject:"Markenimage"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~source:"econis"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Kundenzufriedenheit
Consumer behaviour
170
Konsumentenverhalten
170
Online retailing
84
Online-Handel
84
E-commerce
47
Electronic Commerce
47
Internet marketing
47
Online-Marketing
47
Social Web
39
Social web
39
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
34
Einzelhandel
33
Retail trade
33
Brand management
23
Markenführung
23
Dienstleistungsqualität
22
Service quality
22
Confidence
21
Vertrauen
21
Viral marketing
20
Virales Marketing
20
consumer behaviour
19
India
18
Website
18
Indien
17
Brand image
16
online shopping
16
USA
13
e-commerce
13
trust
13
Advertising effects
11
Innovation adoption
11
Innovationsakzeptanz
11
United States
11
Werbewirkung
11
Internet
10
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Al Khasawneh, Mohammad Hamdi
2
Al-Adwan, Ahmad Samed
2
Bajpai, Naval
2
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al Naimi, Husam
1
Alefpour Tarakameh, Maryam
1
Alhorani, Alaa
1
Anh Chi Phan
1
Ansari, Manouchehr
1
Arroyo, Pilar
1
Aslam, Faheem
1
Assimakopoulos, Costas
1
Awan, Tahir Mumtaz
1
Baskaran, Kamaladevi
1
Bateman, Patrick J.
1
Becerra, Enrique P.
1
Bhardwaj, Preshth
1
Bhatnagar, Amit
1
Cardoso, Margarida
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chandra, Bibhas
1
Chanongkorn Kuntonbutr
1
Chauhan, Sandeep
1
Chitramani, P.
1
Das, Gopal
1
Deepa, S.
1
Deependra Singh
1
Di Fatta, Davide
1
Dionísio, Pedro
1
Dubey, Prince
1
Elahi, Seyed Majid
1
Fan, Xiaoping
1
Fatima, Tayyba
1
Freitas, André Luís Policani
1
Garg, Rinki
1
Gautam, Vikas
1
Gera, Navneet
1
Ghose, Sanjoy
1
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International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
516
Journal of business research : JBR
478
The journal of product & brand management
248
International journal of hospitality management
230
The journal of brand management : an international journal
212
Psychology & marketing
141
Asia Pacific journal of marketing and logistics
130
Cogent business & management
113
Journal of travel and tourism marketing
111
The journal of services marketing
110
Journal of hospitality marketing & management
107
European journal of marketing : EJM
104
International journal of contemporary hospitality management
92
Journal of international consumer marketing
81
Tourism management : research, policies, practice
79
Journal of marketing communications
78
Journal of strategic marketing
73
Marketing intelligence & planning
73
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
Journal of global marketing
64
The service industries journal
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing letters : a journal of research in marketing
61
Journal of Islamic marketing
60
Journal of the Academy of Marketing Science
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of marketing
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International marketing review
54
Journal of fashion marketing and management
54
International journal of retail & distribution management
52
Journal of promotion management : innovations in planning and applied research
50
The international review of retail, distribution and consumer research
50
Service business
49
Tourism management perspectives : TMP
49
International journal of internet marketing and advertising : IJIMA
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
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ECONIS (ZBW)
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
3
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
4
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
5
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh
;
Tran Manh Dung
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
Saved in:
6
Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation
Karamchandani, Shikha
;
Karani, Anushree
;
Jayswal, Mitesh
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014310028
Saved in:
7
How e-service quality influence post-purchase behaviour : the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen
;
Anh Chi Phan
;
Phuong Hien Nguyen
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 257-274
Persistent link: https://www.econbiz.de/10014310029
Saved in:
8
Investigating last-mile delivery options on online shoppers experience and repurchase intention
Salini Devi Rajendran
;
Siti Norida Wahab
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 224-241
Persistent link: https://www.econbiz.de/10013255657
Saved in:
9
Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry
Haque, Mehruba
;
Wong, Amy
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014309727
Saved in:
10
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
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