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subject:"Markenimage"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Einzelhandel"
~subject:"Social Web"
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Markenimage
Einzelhandel
Social Web
Consumer behaviour
170
Konsumentenverhalten
170
Online retailing
84
Online-Handel
84
E-commerce
47
Electronic Commerce
47
Internet marketing
47
Online-Marketing
47
Social web
39
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
34
Kundenzufriedenheit
34
Retail trade
33
Brand management
23
Markenführung
23
Dienstleistungsqualität
22
Service quality
22
Confidence
21
Vertrauen
21
Viral marketing
20
Virales Marketing
20
consumer behaviour
19
India
18
Website
18
Indien
17
Brand image
16
online shopping
16
USA
13
e-commerce
13
trust
13
Advertising effects
11
Innovation adoption
11
Innovationsakzeptanz
11
United States
11
Werbewirkung
11
Internet
10
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77
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Al-Adwan, Ahmad Samed
2
Chandra, Bibhas
2
Das, Gopal
2
Hazari, Sunil
2
Khare, Arpita
2
Kumar, Sumit
2
Limbu, Yam B.
2
Sethna, Beheruz N.
2
Abbate, Tindara
1
Abou-Elgheit, Emad
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
Akoijam, Sunildro L. S.
1
Al Mamun, Md.
1
Alefpour Tarakameh, Maryam
1
Alhorani, Alaa
1
Amritesh
1
Ansari, Manouchehr
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Aruan, Daniel Tumpal Hamonangan
1
Atilgan, Kalender Özcan
1
Bajpai, Naval
1
Barbosa, Belem
1
Baskaran, Kamaladevi
1
Bayindir, Murat
1
Becerra, Enrique P.
1
Belanche, Daniel
1
Bergiel, Blaise
1
Bertoncelj, Andrej
1
Bhardwaj, Preshth
1
Bhattacharya, Sonali
1
Block, Martin
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Casaló, Luis V.
1
Castillo, Gricel
1
Chanongkorn Kuntonbutr
1
Chapa, Sindy
1
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International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
772
Journal of business research : JBR
602
The journal of product & brand management
268
The journal of brand management : an international journal
230
Psychology & marketing
162
Journal of retailing
138
International journal of retail & distribution management
134
Asia Pacific journal of marketing and logistics
122
The international review of retail, distribution and consumer research
118
Journal of marketing communications
112
International journal of internet marketing and advertising : IJIMA
110
European journal of marketing : EJM
109
International journal of consumer studies
100
Journal of international consumer marketing
98
Marketing intelligence & planning
88
The journal of consumer marketing
87
International journal of hospitality management
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of retail and distribution management
83
Journal of marketing
83
Journal of promotion management : innovations in planning and applied research
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Cogent business & management
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Technological forecasting & social change : an international journal
79
Journal of the Academy of Marketing Science
78
Journal of fashion marketing and management
73
Journal of global marketing
73
Journal of strategic marketing
71
Journal of travel and tourism marketing
71
International journal of advertising : the review of marketing communications
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of marketing management : MM
66
Marketing letters : a journal of research in marketing
66
Journal of marketing management : JMM ; journal of the Academy of Marketing
65
International marketing review
61
Journal of internet commerce
60
SpringerLink / Bücher
60
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ECONIS (ZBW)
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Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores
Atilgan, Kalender Özcan
;
Bayindir, Murat
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10014309994
Saved in:
2
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
3
Shopping orientations and its influence on online purchase intention : a study of young adults
Meppurath, Daly Paulose
;
Varghese, Roshna
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 105-135
Persistent link: https://www.econbiz.de/10012695462
Saved in:
4
Augmented and virtual reality effects on social responsibility in retail
Wenzel, Kaylyn
;
Copeland, Lauren
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 425-442
Persistent link: https://www.econbiz.de/10014309989
Saved in:
5
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
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6
Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion
Thomas-Francois, Kimberly
;
Somogyi, Simon
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10012669842
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7
The impact of customers' purchasing patterns on their showrooming and webrooming behaviour : an empirical evidence from the Georgian retail sector
Khoshtaria, Tornike
;
Matin, Arian
;
Mercan, Metin
; …
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 394-413
Persistent link: https://www.econbiz.de/10012669854
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8
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
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9
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
10
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
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