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subject:"Markenimage"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Social Web"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Social Web
Consumer behaviour
170
Konsumentenverhalten
170
Online retailing
84
Online-Handel
84
E-commerce
47
Electronic Commerce
47
Internet marketing
47
Online-Marketing
47
Social web
39
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
34
Kundenzufriedenheit
34
Einzelhandel
33
Retail trade
33
Brand management
23
Markenführung
23
Dienstleistungsqualität
22
Service quality
22
Confidence
21
Vertrauen
21
Viral marketing
20
Virales Marketing
20
consumer behaviour
19
India
18
Website
18
Indien
17
Brand image
16
online shopping
16
USA
13
e-commerce
13
trust
13
Advertising effects
11
Innovation adoption
11
Innovationsakzeptanz
11
United States
11
Werbewirkung
11
Internet
10
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Al-Adwan, Ahmad Samed
2
Hazari, Sunil
2
Sethna, Beheruz N.
2
Abou-Elgheit, Emad
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
Akoijam, Sunildro L. S.
1
Al Mamun, Md.
1
Alefpour Tarakameh, Maryam
1
Alhorani, Alaa
1
Amritesh
1
Ansari, Manouchehr
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Aruan, Daniel Tumpal Hamonangan
1
Bajpai, Naval
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Belanche, Daniel
1
Bergiel, Blaise
1
Bertoncelj, Andrej
1
Bhardwaj, Preshth
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Casaló, Luis V.
1
Castillo, Gricel
1
Chandra, Bibhas
1
Chanongkorn Kuntonbutr
1
Chapa, Sindy
1
Chauhan, Sandeep
1
Chen, Lihong
1
Chigada, Joel Mugove
1
Chovancová, Miloslava
1
Das, Gopal
1
Deependra Singh
1
Donthu, Naveen
1
Elahi, Seyed Majid
1
Fadhilah, Irfan
1
Fan, Xiaoping
1
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
505
Journal of retailing and consumer services
361
The journal of product & brand management
263
The journal of brand management : an international journal
225
Psychology & marketing
131
International journal of internet marketing and advertising : IJIMA
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
108
Journal of international consumer marketing
87
European journal of marketing : EJM
86
International journal of hospitality management
84
International journal of consumer studies
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of promotion management : innovations in planning and applied research
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
75
The journal of consumer marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Cogent business & management
70
Marketing intelligence & planning
69
Technological forecasting & social change : an international journal
69
Journal of global marketing
68
International journal of advertising : the review of marketing communications
67
Journal of travel and tourism marketing
67
Journal of marketing
65
Journal of fashion marketing and management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of marketing management : MM
60
Journal of strategic marketing
59
Journal of the Academy of Marketing Science
59
Marketing letters : a journal of research in marketing
59
International marketing review
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Tourism management : research, policies, practice
52
Journal of Islamic marketing
51
Journal of internet commerce
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Young consumers : insight and ideas for responsible marketers
47
International journal of advertising : the quarterly review of marketing communications
45
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ECONIS (ZBW)
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
4
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
5
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
6
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
7
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
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8
Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation
Karamchandani, Shikha
;
Karani, Anushree
;
Jayswal, Mitesh
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014310028
Saved in:
9
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
10
To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Akoijam, Sunildro L. S.
;
Mazumder, Sultana B. A.
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10014310042
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