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subject:"Markenimage"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Chong, Siong Choy"
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Markenimage
Brand image
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Consumer behaviour
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Internet marketing
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Markenführung
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Online retailing
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online brands
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salient attributes
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Chong, Siong Choy
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Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
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