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subject:"Markenimage"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Virales Marketing
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Brand image
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
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Confidence
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Vertrauen
18
Brand
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Markenartikel
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purchase intention
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Marketing management
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Marketingmanagement
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consumer behaviour
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India
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Indien
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Innovation adoption
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Innovationsakzeptanz
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Mobilkommunikation
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Bao, Tong
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
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2
Ahn, Joong-Ho
1
Akdoğan, Kutay
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1
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Bisht, Swati
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1
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1
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Chan, Terri H.
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Doğan, Seden
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
454
Journal of retailing and consumer services
313
The journal of product & brand management
249
The journal of brand management : an international journal
214
Psychology & marketing
128
International journal of hospitality management
119
Asia Pacific journal of marketing and logistics
101
Journal of marketing communications
101
European journal of marketing : EJM
92
Journal of international consumer marketing
81
Cogent business & management
69
The journal of consumer marketing
67
Journal of travel and tourism marketing
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Marketing letters : a journal of research in marketing
65
International journal of consumer studies
62
Journal of global marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
Journal of marketing
60
Tourism management : research, policies, practice
60
Journal of promotion management : innovations in planning and applied research
57
Journal of strategic marketing
57
International marketing review
56
Journal of the Academy of Marketing Science
54
International journal of contemporary hospitality management
50
International journal of advertising : the review of marketing communications
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of Islamic marketing
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of fashion marketing and management
47
Journal of hospitality marketing & management
47
Journal of marketing management : MM
45
International journal of advertising : the quarterly review of marketing communications
44
Journal of promotion management : JPM
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of marketing research : JMR
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
SpringerLink / Bücher
38
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ECONIS (ZBW)
74
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
3
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
6
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
9
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
10
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
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