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subject:"Markenimage"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Einzelhandel"
~subject:"Social Web"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Einzelhandel
Social Web
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Beziehungsmarketing
42
Relationship marketing
42
Brand
40
Markenartikel
40
Theorie
30
Theory
30
Advertising effects
29
Werbewirkung
29
Internet marketing
27
Online-Marketing
27
Experiment
24
Personality psychology
21
Persönlichkeitspsychologie
21
Social web
21
Advertising
19
Retail trade
18
Werbung
18
Viral marketing
16
Virales Marketing
16
Emotion
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Customer satisfaction
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Kundenzufriedenheit
14
Online retailing
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Online-Handel
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Distribution channel
13
Vertriebsweg
13
Cognition
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E-commerce
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Electronic Commerce
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Kognition
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Verkaufsförderung
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Gijsbrechts, Els
4
Dekimpe, Marnik G.
3
Neslin, Scott A.
3
Hennig-Thurau, Thorsten
2
Marchand, André
2
Natter, Martin
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Verhoef, Peter C.
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Angle, Justin W.
1
Aroean, Lukman
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baskentli, Sara
1
Baxter, Stacey
1
Berger, Jonah
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Boeuf, Benjamin
1
Bonezzi, Andrea
1
Bossuyt, Saar
1
Bowman, Douglas
1
Brady, Michael
1
Burmester, Alexa B.
1
Calantone, Roger J.
1
Campo, Katia
1
Carlson, Jeffrey R.
1
Castro, Iana A.
1
Chan, Eugene Y.
1
Chark, Robin
1
Chen, Tom
1
Chen, Xingyu
1
Chung, Yuho
1
Clement, Michel
1
Cornelis, Erlinde
1
Coulter, Robin A.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
772
Journal of business research : JBR
602
The journal of product & brand management
268
The journal of brand management : an international journal
230
Psychology & marketing
162
Journal of retailing
138
International journal of retail & distribution management
134
Asia Pacific journal of marketing and logistics
122
The international review of retail, distribution and consumer research
118
Journal of marketing communications
112
International journal of internet marketing and advertising : IJIMA
110
European journal of marketing : EJM
109
International journal of consumer studies
100
Journal of international consumer marketing
98
Marketing intelligence & planning
88
The journal of consumer marketing
87
International journal of hospitality management
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of retail and distribution management
83
Journal of marketing
83
Journal of promotion management : innovations in planning and applied research
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Cogent business & management
80
Technological forecasting & social change : an international journal
79
Journal of the Academy of Marketing Science
78
International journal of electronic marketing and retailing : IJEMR
77
Journal of fashion marketing and management
73
Journal of global marketing
73
Journal of strategic marketing
71
Journal of travel and tourism marketing
71
International journal of advertising : the review of marketing communications
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of marketing management : MM
66
Marketing letters : a journal of research in marketing
66
Journal of marketing management : JMM ; journal of the Academy of Marketing
65
International marketing review
61
Journal of internet commerce
60
SpringerLink / Bücher
60
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ECONIS (ZBW)
80
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
4
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
5
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
6
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
7
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
8
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
9
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
10
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
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