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subject:"Markenimage"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of services marketing"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Service quality
Consumer behaviour
2,155
Konsumentenverhalten
2,155
Beziehungsmarketing
454
Relationship marketing
454
Brand management
409
Markenführung
409
Brand image
366
Customer satisfaction
243
Kundenzufriedenheit
243
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Markenartikel
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Dienstleistungsqualität
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Emotion
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Personality psychology
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Diamantopoulos, Adamantios
12
Mattila, Anna S.
6
Sharma, Piyush
6
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
5
Balaji, M. S.
5
Klaus, Philipp
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Christodoulides, George
4
Collier, Joel E.
4
Grohs, Reinhard
4
Japutra, Arnold
4
McColl-Kennedy, Janet R.
4
Merchant, Altaf
4
Michel, Géraldine
4
Roy, Sanjit
4
Voorhees, Clay M.
4
Alamanos, Eleftherios
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Baker, Thomas L.
3
Bang, Nguyen
3
Bartikowski, Boris
3
Bruce, Helen L.
3
Davvetas, Vasileios
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Donthu, Naveen
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Dutta, Sujay
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Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
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Filieri, Raffaele
3
Gustafsson, Anders
3
Guzman, Francisco
3
Halkias, Georgios
3
Hollebeek, Linda D.
3
Ko, Eunju
3
Koll, Oliver
3
Liu, Qing
3
Melewar, T. C.
3
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Journal of business research : JBR
The journal of services marketing
Journal of retailing and consumer services
439
International journal of hospitality management
246
The journal of product & brand management
244
The journal of brand management : an international journal
212
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
116
Journal of travel and tourism marketing
99
Journal of hospitality marketing & management
96
European journal of marketing : EJM
95
International journal of contemporary hospitality management
95
Cogent business & management
90
Journal of marketing communications
78
The service industries journal
78
Journal of international consumer marketing
77
Services marketing quarterly
72
Marketing intelligence & planning
69
The journal of consumer marketing
63
Journal of strategic marketing
62
Journal of global marketing
59
International journal of consumer studies
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of the Academy of Marketing Science
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of marketing
56
Tourism management : research, policies, practice
56
Journal of Islamic marketing
55
International marketing review
54
Marketing letters : a journal of research in marketing
54
Journal of fashion marketing and management
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of service research : JSR
47
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of retail & distribution management
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing management : MM
42
Journal of Asian finance, economics and business : JAFEB
41
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ECONIS (ZBW)
568
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1
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
2
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
3
The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.
;
Cronin, J. J.
;
Padgett, Daniel T.
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014515634
Saved in:
4
Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan
;
Muir, Rachel
;
McLaren-Kennedy, Annette
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
Saved in:
5
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
6
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
7
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
8
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
9
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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