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subject:"Markenimage"
~isPartOf:"Journal of business research : JBR"
~person:"MacInnis, Deborah J."
~subject:"Advertising effects"
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MacInnis, Deborah J.
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Journal of business research : JBR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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AMS review : official publication of the Academy of Marketing Science
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Handbook of brand relationships
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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
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