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subject:"Markenimage"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Private consumption"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Private consumption
Consumer behaviour
356
Konsumentenverhalten
356
Brand management
101
Markenführung
101
Brand image
94
Advertising effects
84
Werbewirkung
84
Internet marketing
71
Online-Marketing
71
Social Web
67
Social web
67
Advertising
62
Werbung
61
Beziehungsmarketing
51
Relationship marketing
51
Brand
48
Markenartikel
48
Viral marketing
31
Virales Marketing
31
Online retailing
29
Online-Handel
29
Designation of origin
27
Herkunftsbezeichnung
27
China
26
International marketing
26
Internationales Marketing
26
Customer satisfaction
23
India
23
Kundenzufriedenheit
23
National culture
23
Nationalkultur
23
Indien
22
purchase intention
22
Emotion
20
Confidence
19
Vertrauen
19
Cultural identity
18
Kulturelle Identität
18
USA
17
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8
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Article
96
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96
Aufsatz in Zeitschrift
96
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English
96
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Aichner, Thomas
3
Coletti, Paolo
3
Yang, Jing
3
Aashish, Kumar
2
Bang Nguyen Viet
2
Klabi, Fethi
2
Mundel, Juan
2
Raman, Prashant
2
Wang, Xuehua
2
Wilken, Robert
2
Yang, Zhilin
2
Ababneh, Bashar
1
Agrawal, Richa
1
Al-Hajla, Ali Homaid
1
Aljarah, Ahmad
1
Alvarado-Herrera, Alejandro
1
Amjad, Fiza
1
Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Ayala, Edgardo
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Balakrishnan, Janarthanan
1
Bang, Nguyen
1
Behe, Bridget K.
1
Billore, Aditya
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Breves, Priska
1
Carrete-Lucero, Lorena de la Paz
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
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Published in...
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Journal of global marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
376
The journal of product & brand management
242
Journal of retailing and consumer services
240
The journal of brand management : an international journal
211
Psychology & marketing
108
Asia Pacific journal of marketing and logistics
91
International journal of consumer studies
79
European journal of marketing : EJM
78
Journal of international consumer marketing
75
International journal of hospitality management
73
Journal of marketing communications
73
The journal of consumer marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Marketing intelligence & planning
55
International marketing review
54
Marketing letters : a journal of research in marketing
54
NBER working paper series
54
Journal of marketing
49
Cogent business & management
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of fashion marketing and management
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of strategic marketing
45
Journal of Islamic marketing
43
Journal of travel and tourism marketing
41
Journal of marketing management : MM
40
Journal of the Academy of Marketing Science
40
NBER Working Paper
40
International journal of internet marketing and advertising : IJIMA
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
37
International journal of advertising : the review of marketing communications
35
Working paper / National Bureau of Economic Research, Inc.
34
Journal of marketing research : JMR
33
Qualitative market research : an international journal
33
SpringerLink / Bücher
33
The IUP journal of brand management : IJBRM
33
Tourism management : research, policies, practice
33
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ECONIS (ZBW)
96
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
5
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
6
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
7
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
8
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
9
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
10
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
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