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subject:"Markenimage"
~isPartOf:"Journal of global marketing"
~subject:"Electronic Commerce"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Electronic Commerce
Kundenzufriedenheit
Consumer behaviour
192
Konsumentenverhalten
192
Brand image
52
Brand management
45
Markenführung
45
Designation of origin
27
Herkunftsbezeichnung
27
China
25
Brand
24
International marketing
24
Internationales Marketing
24
Markenartikel
24
National culture
22
Nationalkultur
22
India
20
Social Web
20
Social web
20
Beziehungsmarketing
19
Indien
19
Relationship marketing
19
Advertising effects
18
Internet marketing
18
Online retailing
18
Online-Handel
18
Online-Marketing
18
Werbewirkung
18
Advertising
16
Cultural identity
16
Kulturelle Identität
16
Werbung
15
Customer satisfaction
13
Rules of origin
13
USA
13
United States
13
Ursprungsregeln
13
Confidence
12
Vertrauen
12
Viral marketing
12
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Undetermined
46
Free
6
Type of publication
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Article
69
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
71
Aufsatz in Zeitschrift
71
Aufsatzsammlung
2
Language
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English
71
Author
All
Aichner, Thomas
3
Coletti, Paolo
3
Aashish, Kumar
2
Klabi, Fethi
2
Raman, Prashant
2
Wang, Xuehua
2
Wilken, Robert
2
Yang, Zhilin
2
Aali, Abdulrahman Yousef al-
1
Al Amin, Md
1
Al-Hajla, Ali Homaid
1
Alvarado-Herrera, Alejandro
1
Anastasiadou, Eleni
1
Arruda Filho, Emílio José Montero
1
Ayala, Edgardo
1
Ayob, Abu H.
1
Bang, Nguyen
1
Barcelos, Alexis de Araújo
1
Bhattacharya, Arijit
1
Billore, Aditya
1
Chan, Elisa K.
1
Chan, Fong Yee
1
Chan, Haksin
1
Chan, Kenny K.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Tsai
1
Cheng Boon Liat
1
Cho, Vincent
1
Chowdhury, Tamgid Ahmed
1
Chung, Jae-eun
1
Currás-Pérez, Rafael
1
Das, Gurudas
1
Debabi, Mohsen
1
Dholakia, Ruby R.
1
Diwan, Saloni Pawan
1
Duan, Jingyi
1
ELSamen, Amjad Abu
1
El-Deeb, Sara
1
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Published in...
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Journal of global marketing
Journal of retailing and consumer services
621
Journal of business research : JBR
537
The journal of product & brand management
250
International journal of hospitality management
247
The journal of brand management : an international journal
213
Psychology & marketing
158
Asia Pacific journal of marketing and logistics
145
Cogent business & management
128
Journal of travel and tourism marketing
121
The journal of services marketing
116
Journal of hospitality marketing & management
114
European journal of marketing : EJM
108
International journal of contemporary hospitality management
99
Journal of international consumer marketing
88
Tourism management : research, policies, practice
85
International journal of consumer studies
82
Journal of marketing communications
82
International journal of electronic marketing and retailing : IJEMR
80
Marketing intelligence & planning
78
Journal of strategic marketing
76
Journal of internet commerce
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
International journal of retail & distribution management
72
International journal of internet marketing and advertising : IJIMA
71
Journal of the Academy of Marketing Science
71
Journal of fashion marketing and management
70
The journal of consumer marketing
69
The service industries journal
69
The international review of retail, distribution and consumer research
68
Journal of marketing
67
Services marketing quarterly
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Electronic commerce research
64
Journal of Islamic marketing
64
Marketing letters : a journal of research in marketing
64
Journal of retailing
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
SpringerLink / Bücher
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
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ECONIS (ZBW)
71
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
7
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
8
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
Caring the sharing apps : exploration of the factors affecting user satisfaction with sharing economy apps
Rasheed, A. K. Fazeen
;
Nandukrishna, Ajith T.
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 225-239
Persistent link: https://www.econbiz.de/10010503686
Saved in:
10
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
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