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subject:"Markenimage"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~source:"econis"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Kundenzufriedenheit
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
51
Markenführung
51
Beziehungsmarketing
36
Relationship marketing
36
Brand image
31
Customer satisfaction
25
Social Web
25
Social web
25
Emotion
23
Brand
20
Dienstleistungsqualität
20
Markenartikel
20
Service quality
20
Luxury goods
17
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
Retail trade
15
Marketing management
13
Marketingmanagement
13
consumer behavior
13
Advertising effects
12
Viral marketing
12
Virales Marketing
12
Werbewirkung
12
Environmental consciousness
11
Online retailing
11
Online-Handel
11
Umweltbewusstsein
11
Fashion
9
Mode
9
purchase intention
9
Confidence
8
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Undetermined
43
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Article
55
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55
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English
55
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Vescovi, Tiziano
3
Aiello, Gaetano
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Kim, Kyung Hoon
2
Ko, Eunju
2
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barnes, Brianna
1
Belk, Russell W.
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chan, Priscilla
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Cho, Seong Do
1
Chung, Christina
1
Elsamadicy, Ahmed Mousa
1
Evans, Joel R.
1
Gaber, Hazem Rasheed
1
Ghaffar, Abdul
1
Girauc, Georges
1
Godey, Bruno
1
Goi, Chai Lee
1
Gunasekar, Sangeetha
1
Gustafsson, Anders
1
Hakeem, Abdul
1
Han, Jinghe
1
Han, Sang-Lin
1
Islam, Tahir
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
516
Journal of business research : JBR
478
The journal of product & brand management
248
International journal of hospitality management
230
The journal of brand management : an international journal
212
Psychology & marketing
141
Asia Pacific journal of marketing and logistics
130
Cogent business & management
113
Journal of travel and tourism marketing
111
The journal of services marketing
110
Journal of hospitality marketing & management
107
European journal of marketing : EJM
104
International journal of contemporary hospitality management
92
Journal of international consumer marketing
81
Tourism management : research, policies, practice
79
Journal of marketing communications
78
Journal of strategic marketing
73
Marketing intelligence & planning
73
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
Journal of global marketing
64
The service industries journal
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing letters : a journal of research in marketing
61
Journal of Islamic marketing
60
Journal of the Academy of Marketing Science
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of marketing
56
International marketing review
54
Journal of fashion marketing and management
54
International journal of retail & distribution management
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of promotion management : innovations in planning and applied research
50
The international review of retail, distribution and consumer research
50
Service business
49
Tourism management perspectives : TMP
49
International journal of internet marketing and advertising : IJIMA
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
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ECONIS (ZBW)
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1
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
4
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
5
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
6
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
7
Leading the sharing economy : an exploration on how perceived value affecting customers' satisfaction and willingness to pay by using DiDi
Yang, Huijun
;
Xia, Lantian
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10012801709
Saved in:
8
Do perceptions of switching costs vary across customers' household purchase decision roles?
Tesfom, Goitom
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10013415455
Saved in:
9
Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
10
How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Tran Kim Dung
;
Lobel Trong Thuy Tran
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 627-644
Persistent link: https://www.econbiz.de/10013415463
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