//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~isPartOf:"Journal of international marketing"
~person:"Becker-Olsen, Karen L."
~person:"Chen, Qimei"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Brand image
2
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand management
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Designation of origin
1
Herkunftsbezeichnung
1
Markenführung
1
Mexico
1
Mexiko
1
Relationship marketing
1
USA
1
United States
1
contextualization
1
country of origin
1
cross-cultural
1
customer engagement
1
perceived brand globalness
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Becker-Olsen, Karen L.
Chen, Qimei
Diamantopoulos, Adamantios
6
Balabanis, George
3
Davvetas, Vasileios
3
Alden, Dana
2
Allman, Helena F.
2
Hewett, Kelly
2
Kumar, V.
2
Arslanagic-Kalajdzic, Maja
1
Assaf, A. Georges
1
Azzari, Vitor
1
Bagozzi, Richard P.
1
Bartsch, Fabian
1
Baršytė, Justina
1
Batra, Rajeev
1
Borah, Sourav Bikash
1
Carey, Lindsey Drylie
1
Chen, Jie
1
Christodoulides, Paul
1
Connell, Cara
1
Coulter, Robin A.
1
Dimofte, Claudiu V.
1
Du, Yunzhou
1
Eisend, Martin
1
El Banna, Alia
1
Fastoso, Fernando
1
Fenik, Anton P.
1
Fong, Cher Min
1
Greenacre, Luke
1
Guissoni, Leandro Angotti
1
Guo, Xiaoling
1
Gupta, Shaphali
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Herz, Marc Florian
1
Hill, Ronald Paul
1
Hu, Miao
1
Johansson, Johny K.
1
more ...
less ...
Published in...
All
Journal of international marketing
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->