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subject:"Markenimage"
~isPartOf:"Journal of international marketing"
~person:"Chen, Qimei"
~person:"Guo, Xiaoling"
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Markenimage
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
3
Brand image
2
Brand management
2
Cultural identity
2
Emerging economies
2
Kulturelle Identität
2
Markenführung
2
Schwellenländer
2
perceived brand globalness
2
Beziehungsmarketing
1
Designation of origin
1
Herkunftsbezeichnung
1
Multinationales Unternehmen
1
National culture
1
Nationalkultur
1
Relationship marketing
1
Transnational corporation
1
contextualization
1
country of origin
1
cross-cultural
1
cultural respect
1
culturally mixed symbolic products
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customer engagement
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emerging markets
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global brands
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product local iconness
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social categorization theory
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Chen, Qimei
Guo, Xiaoling
Diamantopoulos, Adamantios
6
Balabanis, George
3
Davvetas, Vasileios
3
Alden, Dana
2
Allman, Helena F.
2
Hewett, Kelly
2
Kumar, V.
2
Arslanagic-Kalajdzic, Maja
1
Assaf, A. Georges
1
Azzari, Vitor
1
Bagozzi, Richard P.
1
Bartsch, Fabian
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Baršytė, Justina
1
Batra, Rajeev
1
Becker-Olsen, Karen L.
1
Borah, Sourav Bikash
1
Carey, Lindsey Drylie
1
Chen, Jie
1
Christodoulides, Paul
1
Connell, Cara
1
Coulter, Robin A.
1
Dimofte, Claudiu V.
1
Du, Yunzhou
1
Eisend, Martin
1
El Banna, Alia
1
Fastoso, Fernando
1
Fenik, Anton P.
1
Fong, Cher Min
1
Greenacre, Luke
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Guissoni, Leandro Angotti
1
Gupta, Shaphali
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Herz, Marc Florian
1
Hill, Ronald Paul
1
Hu, Miao
1
Johansson, Johny K.
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Journal of international marketing
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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