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subject:"Markenimage"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Private consumption"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Private consumption
Consumer behaviour
471
Konsumentenverhalten
471
Brand management
105
Markenführung
105
Social Web
78
Social web
78
Brand image
77
Advertising effects
75
Internet marketing
75
Online-Marketing
75
Werbewirkung
75
Beziehungsmarketing
63
Relationship marketing
63
Advertising
53
Werbung
53
Brand
43
Markenartikel
42
Emotion
33
Marketing management
32
Marketingmanagement
32
Viral marketing
30
Virales Marketing
30
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27
United Kingdom
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Personality psychology
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Persönlichkeitspsychologie
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social media
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Market research
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Marktforschung
19
Sales promotion
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Umweltbewusstsein
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Verkaufsförderung
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purchase intention
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Customer integration
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Customer satisfaction
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Yang, Jing
3
Bang Nguyen Viet
2
Broderick, Amanda J.
2
Mundel, Juan
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Amjad, Fiza
1
Anghelcev, George
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Arnould, Eric J.
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Arroyo, Amaranta
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Arroyo, Pilar
1
Aslam, Madiha
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Bae, Mikyeung
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Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Balakrishnan, Janarthanan
1
Banister, Emma N.
1
Behe, Bridget K.
1
Belk, Russell W.
1
Beverland, Michael B.
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Bogomolova, Svetlana
1
Breitsohl, Jan Christian
1
Breves, Priska
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Broderick, Anne
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Brownlie, Douglas
1
Cantone, Luigi
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Cappellini, Benedetta
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Carrete-Lucero, Lorena de la Paz
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Castrillon Paque, Victor
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Chakraborty, Uttam
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Cho, Su Yeon
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Choi, Yunmi
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1
Cocker, Hayley L.
1
Collinger, Tom
1
Cova, Bernard
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Cuneo, Andres
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Journal of marketing management : MM
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
376
The journal of product & brand management
242
Journal of retailing and consumer services
240
The journal of brand management : an international journal
211
Psychology & marketing
108
Asia Pacific journal of marketing and logistics
91
International journal of consumer studies
79
European journal of marketing : EJM
78
Journal of international consumer marketing
75
International journal of hospitality management
73
Journal of marketing communications
73
The journal of consumer marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Marketing intelligence & planning
55
International marketing review
54
Journal of global marketing
54
Marketing letters : a journal of research in marketing
54
NBER working paper series
54
Journal of marketing
49
Cogent business & management
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of fashion marketing and management
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of strategic marketing
45
Journal of Islamic marketing
43
Journal of travel and tourism marketing
41
Journal of the Academy of Marketing Science
40
NBER Working Paper
40
International journal of internet marketing and advertising : IJIMA
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
37
International journal of advertising : the review of marketing communications
35
Working paper / National Bureau of Economic Research, Inc.
34
Journal of marketing research : JMR
33
Qualitative market research : an international journal
33
SpringerLink / Bücher
33
The IUP journal of brand management : IJBRM
33
Tourism management : research, policies, practice
33
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ECONIS (ZBW)
82
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
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2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
4
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
5
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
6
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
7
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
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8
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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