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subject:"Markenimage"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Markenführung
30
Brand image
29
Emotion
26
Theorie
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Theory
26
Internet marketing
23
Cognition
21
Kognition
21
Perception
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Wahrnehmung
20
Beziehungsmarketing
18
Decision under uncertainty
18
Entscheidung unter Unsicherheit
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Relationship marketing
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Advertising
17
Decision
17
Entscheidung
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Werbung
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
15
Virales Marketing
15
Brand
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Markenartikel
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Sales promotion
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54
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Berger, Jonah
3
Heerde, Harald J. van
2
Kannan, P. K.
2
Aribarg, Anocha
1
Arora, Neeraj
1
Artz, Martin
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Baker, Andrew M.
1
Bart, Yakov
1
Batra, Rajeev
1
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1
Bhargave, Rajesh
1
Bijmolt, Tammo H. A.
1
Billeter, Darron M.
1
Boksem, Maarten
1
Brasel, S. Adam
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Carlson, Kurt A.
1
Chan, Hang-Yee
1
Che, Hai
1
Chen, Jianqing
1
Chen, Yu-Jen
1
Chen, Yu-Ping
1
Chen, Yuxin
1
Cian, Luca
1
Dagogo-Jack, Sokiente W.
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Damangir, Sina
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Danaher, Peter J.
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Dinner, Isaac M.
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1
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Du, Rex Yuxing
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1
Ehm, Laura
1
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1
Emrich, Oliver
1
Feinberg, Fred M.
1
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1
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Journal of marketing research : JMR
Journal of business research : JBR
520
Journal of retailing and consumer services
360
The journal of product & brand management
259
The journal of brand management : an international journal
220
Journal of marketing communications
131
International journal of internet marketing and advertising : IJIMA
129
Psychology & marketing
126
International journal of hospitality management
118
Asia Pacific journal of marketing and logistics
111
International journal of consumer studies
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
International journal of advertising : the review of marketing communications
90
Journal of international consumer marketing
90
European journal of marketing : EJM
89
Journal of promotion management : innovations in planning and applied research
82
Cogent business & management
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The journal of consumer marketing
76
Journal of marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of global marketing
69
Marketing intelligence & planning
69
Marketing letters : a journal of research in marketing
68
Journal of travel and tourism marketing
61
International marketing review
59
Journal of the Academy of Marketing Science
58
NBER working paper series
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of fashion marketing and management
57
Journal of promotion management : JPM
57
Journal of strategic marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of internet commerce
56
International journal of advertising : the quarterly review of marketing communications
55
Journal of marketing management : MM
55
Tourism management : research, policies, practice
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
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ECONIS (ZBW)
54
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1
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
2
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
3
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
4
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
5
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
6
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
7
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
8
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
9
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
10
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
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