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subject:"Markenimage"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
165
Konsumentenverhalten
165
Advertising effects
60
Werbewirkung
60
Brand management
47
Markenführung
47
Advertising
41
Werbung
41
Brand image
37
Internet marketing
29
Brand
23
Markenartikel
23
Sales promotion
18
Verkaufsförderung
18
Product Placement
15
Product placement
15
Social Web
12
Social web
12
Emotion
11
USA
11
United States
11
Beziehungsmarketing
9
Designation of origin
9
Herkunftsbezeichnung
9
Relationship marketing
9
Cultural identity
8
Kulturelle Identität
8
Marketing management
8
Marketingmanagement
8
Online retailing
8
Online-Handel
8
advertising
8
Environmental consciousness
7
Green marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Umweltbewusstsein
7
Viral marketing
7
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Article
57
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Article in journal
57
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57
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English
57
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Arli, Denni
3
Kim, Eunice
2
Lee, Sang Yeal
2
Loureiro, Sandra Maria Correia
2
McMillan, Sally J.
2
Park, Jae Hee
2
Phau, Ian
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
An, Soontae
1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Barnes, Liz
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Bhat, Savita
1
Brodowsky, Glen H.
1
Burkhalter, Janée
1
Chakraborty, Uttam
1
Chang, Susan
1
Chang, Yu-ting
1
Cheah, Isaac
1
Cho, Yong-suk
1
Chtourou, Saber
1
Chung, Hwiman
1
Contò, Francesco
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Dietrich, Timo
1
Dodoo, Naa Amponsah
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Fagerstrøm, Asle
1
Felix, Reto
1
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
520
Journal of retailing and consumer services
360
The journal of product & brand management
259
The journal of brand management : an international journal
220
Journal of marketing communications
131
International journal of internet marketing and advertising : IJIMA
129
Psychology & marketing
126
International journal of hospitality management
118
Asia Pacific journal of marketing and logistics
111
International journal of consumer studies
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
International journal of advertising : the review of marketing communications
90
Journal of international consumer marketing
90
European journal of marketing : EJM
89
Journal of promotion management : innovations in planning and applied research
82
Cogent business & management
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The journal of consumer marketing
76
Journal of marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of global marketing
69
Marketing intelligence & planning
69
Marketing letters : a journal of research in marketing
68
Journal of travel and tourism marketing
61
International marketing review
59
Journal of the Academy of Marketing Science
58
NBER working paper series
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of fashion marketing and management
57
Journal of strategic marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of internet commerce
56
International journal of advertising : the quarterly review of marketing communications
55
Journal of marketing management : MM
55
Tourism management : research, policies, practice
55
Journal of marketing research : JMR
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
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ECONIS (ZBW)
57
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1
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
4
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
5
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
6
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
7
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
8
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
9
How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
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