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subject:"Markenimage"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Grappe, Cindy G."
~subject:"Private consumption"
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Markenimage
Private consumption
Beziehungsmarketing
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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