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subject:"Markenimage"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Confidence"
~subject:"Private consumption"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Confidence
Private consumption
Consumer behaviour
164
Konsumentenverhalten
164
Advertising effects
66
Werbewirkung
66
Brand management
56
Markenführung
56
Internet marketing
53
Online-Marketing
53
Social Web
47
Social web
47
Advertising
46
Werbung
46
Brand image
42
Beziehungsmarketing
32
Relationship marketing
32
Brand
24
Markenartikel
24
Viral marketing
19
Virales Marketing
19
Emotion
16
Sales promotion
15
Verkaufsförderung
15
purchase intention
15
social media
12
Online retailing
11
Online-Handel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Credibility
8
Glaubwürdigkeit
8
Sponsoring
8
Sponsorship
8
Einzelhandel
7
Personality psychology
7
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Article
49
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49
Aufsatz in Zeitschrift
49
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English
49
Author
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Yang, Jing
3
Bang Nguyen Viet
2
Mundel, Juan
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Amjad, Fiza
1
Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Balakrishnan, Janarthanan
1
Behe, Bridget K.
1
Bhatnagar, Shakti Bodh
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Breves, Priska
1
Bui Thanh Khoa
1
Carrete-Lucero, Lorena de la Paz
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Dai, Yue
1
Durif, Fabien
1
Escandon-Barbosa, Diana
1
Fayed, Abeer Elsayed
1
Fitriati, Rachma
1
Fu, Lunrui
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gillani, Syed Hussain Mustafa
1
Goyal, Anita
1
Grappe, Cindy G.
1
Guèvremont, Amélie
1
Hang Nguyet Phuong Vo
1
Harmon-Kizer, Tracy
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
419
Journal of retailing and consumer services
328
The journal of product & brand management
247
The journal of brand management : an international journal
212
Psychology & marketing
128
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
101
International journal of consumer studies
95
European journal of marketing : EJM
84
Journal of international consumer marketing
83
Journal of marketing communications
83
The journal of consumer marketing
67
Cogent business & management
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of global marketing
61
Marketing intelligence & planning
61
International marketing review
56
Journal of strategic marketing
56
Journal of travel and tourism marketing
56
Marketing letters : a journal of research in marketing
56
NBER working paper series
56
International journal of internet marketing and advertising : IJIMA
55
Journal of Islamic marketing
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Journal of marketing
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of fashion marketing and management
48
Journal of marketing management : MM
46
Tourism management : research, policies, practice
45
International journal of retail & distribution management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of the Academy of Marketing Science
42
NBER Working Paper
41
International journal of advertising : the review of marketing communications
40
Journal of business ethics : JOBE
40
Journal of promotion management : JPM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
SpringerLink / Bücher
39
International journal of contemporary hospitality management
38
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ECONIS (ZBW)
49
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
4
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
7
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
8
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
10
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
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