//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Einzelhandel"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Einzelhandel
Social Web
Consumer behaviour
164
Konsumentenverhalten
164
Advertising effects
66
Werbewirkung
66
Brand management
56
Markenführung
56
Internet marketing
53
Online-Marketing
53
Social web
47
Advertising
46
Werbung
46
Brand image
42
Beziehungsmarketing
32
Relationship marketing
32
Brand
24
Markenartikel
24
Viral marketing
19
Virales Marketing
19
Emotion
16
Sales promotion
15
Verkaufsförderung
15
purchase intention
15
social media
12
Online retailing
11
Online-Handel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Credibility
8
Glaubwürdigkeit
8
Sponsoring
8
Sponsorship
8
Confidence
7
Personality psychology
7
more ...
less ...
Online availability
All
Undetermined
81
Free
2
Type of publication
All
Article
83
Type of publication (narrower categories)
All
Article in journal
83
Aufsatz in Zeitschrift
83
Language
All
English
83
Author
All
Loureiro, Sandra Maria Correia
4
Yang, Jing
4
Bang Nguyen Viet
3
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Mundel, Juan
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Azevedo, António
1
Backes, Kayla
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Balakrishnan, Janarthanan
1
Basaran Borsai, Anne Marie
1
Behe, Bridget K.
1
Bhatt, Siddharth Harshkant
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Breves, Priska
1
Burroughs, Benjamin
1
Carrete-Lucero, Lorena de la Paz
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Chen, Caleb Huanyong
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Chung, Yoo Jin
1
Costa, Ana Sofia
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
772
Journal of business research : JBR
602
The journal of product & brand management
268
The journal of brand management : an international journal
230
Psychology & marketing
162
Journal of retailing
138
International journal of retail & distribution management
134
Asia Pacific journal of marketing and logistics
122
The international review of retail, distribution and consumer research
118
Journal of marketing communications
112
International journal of internet marketing and advertising : IJIMA
110
European journal of marketing : EJM
109
International journal of consumer studies
100
Journal of international consumer marketing
98
Marketing intelligence & planning
88
The journal of consumer marketing
87
International journal of hospitality management
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of retail and distribution management
83
Journal of marketing
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Cogent business & management
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Technological forecasting & social change : an international journal
79
Journal of the Academy of Marketing Science
78
International journal of electronic marketing and retailing : IJEMR
77
Journal of fashion marketing and management
73
Journal of global marketing
73
Journal of strategic marketing
71
Journal of travel and tourism marketing
71
International journal of advertising : the review of marketing communications
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of marketing management : MM
66
Marketing letters : a journal of research in marketing
66
Journal of marketing management : JMM ; journal of the Academy of Marketing
65
International marketing review
61
Journal of internet commerce
60
SpringerLink / Bücher
60
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
4
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
7
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
10
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->