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subject:"Markenimage"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Glaubwürdigkeit"
~subject:"Private consumption"
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Markenimage
Glaubwürdigkeit
Private consumption
Consumer behaviour
164
Konsumentenverhalten
164
Advertising effects
66
Werbewirkung
66
Brand management
56
Markenführung
56
Internet marketing
53
Online-Marketing
53
Social Web
47
Social web
47
Advertising
46
Werbung
46
Brand image
42
Beziehungsmarketing
32
Relationship marketing
32
Brand
24
Markenartikel
24
Viral marketing
19
Virales Marketing
19
Emotion
16
Sales promotion
15
Verkaufsförderung
15
purchase intention
15
social media
12
Online retailing
11
Online-Handel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Credibility
8
Sponsoring
8
Sponsorship
8
Confidence
7
Einzelhandel
7
Personality psychology
7
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Article
48
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48
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48
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English
48
Author
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Yang, Jing
4
Bang Nguyen Viet
2
Mundel, Juan
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Amjad, Fiza
1
Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Balakrishnan, Janarthanan
1
Behe, Bridget K.
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Breves, Priska
1
Carrete-Lucero, Lorena de la Paz
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cho, Moonhee
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Durif, Fabien
1
Escandon-Barbosa, Diana
1
Fayed, Abeer Elsayed
1
Fitriati, Rachma
1
Gangadharan, Nakul
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gillani, Syed Hussain Mustafa
1
Goyal, Anita
1
Grappe, Cindy G.
1
Guèvremont, Amélie
1
Hang Nguyet Phuong Vo
1
Harmon-Kizer, Tracy
1
Hazari, Sunil
1
Huang, Yan
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
390
Journal of retailing and consumer services
253
The journal of product & brand management
243
The journal of brand management : an international journal
213
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
95
International journal of hospitality management
84
International journal of consumer studies
81
European journal of marketing : EJM
79
Journal of marketing communications
79
Journal of international consumer marketing
75
The journal of consumer marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Marketing intelligence & planning
56
Marketing letters : a journal of research in marketing
56
International marketing review
55
Journal of global marketing
54
NBER working paper series
54
Journal of marketing
52
Cogent business & management
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
50
Journal of fashion marketing and management
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Journal of strategic marketing
45
Journal of travel and tourism marketing
44
International journal of internet marketing and advertising : IJIMA
43
Journal of Islamic marketing
43
Journal of marketing management : MM
43
Journal of the Academy of Marketing Science
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
NBER Working Paper
40
Tourism management : research, policies, practice
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
38
Journal of marketing research : JMR
34
Qualitative market research : an international journal
34
SpringerLink / Bücher
34
Working paper / National Bureau of Economic Research, Inc.
34
Journal of business ethics : JOBE
33
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ECONIS (ZBW)
48
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
4
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
9
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
10
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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