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subject:"Markenimage"
~isPartOf:"Journal of retailing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Beziehungsmarketing
Consumer behaviour
360
Konsumentenverhalten
360
Einzelhandel
131
Retail trade
131
Relationship marketing
75
Brand management
72
Markenführung
72
Brand image
51
Online retailing
48
Online-Handel
48
Brand
43
Markenartikel
41
Preismanagement
33
Pricing strategy
33
E-commerce
26
Electronic Commerce
26
Customer satisfaction
25
Distribution channel
25
Kundenzufriedenheit
25
Retailing
25
Vertriebsweg
25
Dienstleistungsqualität
24
Service quality
24
Sales promotion
23
Verkaufsförderung
23
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Food retailing
18
Ladengestaltung
18
Lebensmitteleinzelhandel
18
Store design
18
Einzelhandelspreis
17
Perception
17
Retail price
17
Wahrnehmung
17
Experiment
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Grewal, Dhruv
6
Evanschitzky, Heiner
3
Noble, Stephanie M.
3
Nordfält, Jens
3
Ragel, V. R.
3
Roggeveen, Anne L.
3
Blut, Markus
2
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2
Cleff, Thomas
2
Gustafsson, Anders
2
Hult, G. Tomas M.
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Kakati, Rinalini P.
2
Mathews, Jose
2
Panda, Tapan K.
2
Reinartz, Werner J.
2
Rudolph, Thomas
2
Ruyter, Ko de
2
Soysal, Gonca
2
Tsiros, Michael
2
Verhoef, Peter C.
2
Walter, Nadine
2
Wang, Jeff Jianfeng
2
Zhang, Yufei
2
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1
Ahlbom, Carl-Philip
1
Aiello, Gaetano
1
Ailawadi, Kusum L.
1
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Alavi, Sascha
1
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Anderl, Eva
1
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1
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1
Arroyo, Christian Camilo
1
Balaji, M. S.
1
Baldus, Brian
1
Baltas, George
1
Baskin, Ernest
1
Baswan, Taru
1
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Journal of retailing
The IUP journal of brand management : IJBRM
Journal of retailing and consumer services
618
Journal of business research : JBR
607
The journal of product & brand management
268
The journal of brand management : an international journal
229
International journal of hospitality management
193
Psychology & marketing
153
Asia Pacific journal of marketing and logistics
130
The journal of services marketing
123
European journal of marketing : EJM
109
Journal of the Academy of Marketing Science
104
Cogent business & management
95
Journal of travel and tourism marketing
90
Journal of marketing
89
Journal of strategic marketing
89
Marketing intelligence & planning
89
Journal of marketing communications
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of hospitality marketing & management
84
Journal of international consumer marketing
83
The journal of consumer marketing
79
The service industries journal
78
International journal of contemporary hospitality management
77
International journal of consumer studies
71
International journal of retail & distribution management
70
International journal of internet marketing and advertising : IJIMA
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
SpringerLink / Bücher
67
Tourism management : research, policies, practice
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
The international review of retail, distribution and consumer research
62
Journal of fashion marketing and management
61
Journal of promotion management : innovations in planning and applied research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
International marketing review
58
Services marketing quarterly
57
Journal of marketing management : MM
56
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ECONIS (ZBW)
115
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
3
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
4
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
5
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
6
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
7
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
8
Co-creating affective atmospheres in retail experience
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Orazi, Davide C.
; …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 297-317
Persistent link: https://www.econbiz.de/10014322019
Saved in:
9
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
10
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
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