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subject:"Markenimage"
~isPartOf:"Journal of strategic marketing"
~person:"Melewar, T. C."
~person:"Veloutsou, Cleopatra"
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Markenimage
Brand
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Brand image
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Brand management
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Consumer behaviour
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Markenartikel
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Markenführung
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brand familiarity
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brand likeability
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brand perception
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price
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purchase intention
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quality
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risk
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Melewar, T. C.
Veloutsou, Cleopatra
Japutra, Arnold
3
Martin, Brett
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Casidy, Riza
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Manoli, Argyro Elisavet
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Simkin, Lyndon
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Journal of strategic marketing
Journal of business research : JBR
8
Corporate reputation review
2
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
European business review
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
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Marketing theory
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of product & brand management
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The marketing review
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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