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subject:"Markenimage"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Electronic Commerce"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Electronic Commerce
Kundenzufriedenheit
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Customer satisfaction
26
Brand
25
Markenartikel
25
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
USA
23
United States
23
Dienstleistungsqualität
21
Einzelhandel
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Werbewirkung
14
Theorie
13
Theory
13
Emotion
12
Market research
11
Marktforschung
11
Meta-Analyse
11
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Article
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71
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71
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English
71
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Kumar, V.
4
Kukar-Kinney, Monika
3
Brasel, S. Adam
2
Grewal, Dhruv
2
Hagtvedt, Henrik
2
Homburg, Christian
2
Kleijnen, Mirella H. P.
2
Kranzbühler, Anne-Madeleine
2
Mu, Jifeng
2
Scheinbaum, Angeline Close
2
Verlegh, Peeter
2
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Andrews, Michelle
1
Arens, Zachary G.
1
Arnold, Mark J.
1
Backhaus, Klaus
1
Baker, Thomas L.
1
Bart, Yakov
1
Baumeister, Christoph
1
Bayón, Tomás
1
Beck, Joshua T.
1
Bednarek, Marei
1
Bei, Lien-ti
1
Bergkvist, Lars
1
Bhagwat, Yashoda
1
Bilstein, Nicola
1
Block, Lauren
1
Bodur, H. Onur
1
Bolton, Ruth N.
1
Bornemann, Torsten
1
Brady, Michael K.
1
Calantone, Roger J.
1
Carlson, Brad D.
1
Carlson, Jeffrey R.
1
Chabowski, Brian R.
1
Chae, Inyoung
1
Chan, Kimmy Wa
1
Chang, Yaping
1
Chen, Qimei
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
621
Journal of business research : JBR
537
The journal of product & brand management
250
International journal of hospitality management
247
The journal of brand management : an international journal
213
Psychology & marketing
158
Asia Pacific journal of marketing and logistics
145
Cogent business & management
128
Journal of travel and tourism marketing
121
The journal of services marketing
116
Journal of hospitality marketing & management
114
European journal of marketing : EJM
108
International journal of contemporary hospitality management
99
Journal of international consumer marketing
88
Tourism management : research, policies, practice
85
International journal of consumer studies
82
Journal of marketing communications
82
International journal of electronic marketing and retailing : IJEMR
80
Marketing intelligence & planning
78
Journal of strategic marketing
76
Journal of internet commerce
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
International journal of retail & distribution management
72
International journal of internet marketing and advertising : IJIMA
71
Journal of global marketing
71
Journal of fashion marketing and management
70
The journal of consumer marketing
69
The service industries journal
69
The international review of retail, distribution and consumer research
68
Journal of marketing
67
Services marketing quarterly
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Electronic commerce research
64
Journal of Islamic marketing
64
Marketing letters : a journal of research in marketing
64
Journal of retailing
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
SpringerLink / Bücher
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
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ECONIS (ZBW)
71
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1
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
3
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
4
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
5
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
6
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
7
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
8
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
9
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
10
A model of online shopping cart abandonment : evidence from e-tail clickstream data
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
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