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subject:"Markenimage"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
55
Theory
55
Internet marketing
47
Preismanagement
41
Pricing strategy
41
Advertising effects
37
Werbewirkung
37
Advertising
35
Werbung
35
USA
33
United States
33
Experiment
27
Game theory
26
Online retailing
26
Online-Handel
26
Spieltheorie
26
Viral marketing
24
Virales Marketing
24
Brand
22
Markenartikel
22
Social Web
20
Social web
20
game theory
19
Beziehungsmarketing
18
Relationship marketing
18
E-commerce
17
Einzelhandel
17
Electronic Commerce
17
Retail trade
17
Preisdifferenzierung
16
Price discrimination
16
Bayes-Statistik
15
Bayesian inference
15
Brand management
15
Markenführung
15
Product quality
15
Produktqualität
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57
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Hauser, John R.
6
Liberali, Guilherme
6
Urban, Glen L.
6
Braun, Michael
5
Chan, Tat
3
Che, Hai
2
Fossen, Beth L.
2
Gelman, Andrew
2
Gittins, John
2
Gopinath, Shyam
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Liu, Jia
2
Shachar, Ron
2
Shin, Woochoel
2
Teixeira, Thales
2
Tucker, Catherine
2
Varian, Hal R.
2
Abhishek, Vibhanshu
1
Akella, Ram
1
Aral, Sinan
1
Aribarg, Anocha
1
Arora, Neeraj
1
Barajas, Joel
1
Berman, Ron
1
Bhargava, Neha
1
Bleier, Alexander
1
Bordley, Robert F.
1
Bronnenberg, Bart J.
1
Bruno, Hernan A.
1
Bruno, Pascal
1
Brynjolfsson, Erik
1
Carson, Steve
1
Chapsky, Dan
1
Chesnes, Matthew
1
Chevalier, Judith A.
1
Chiou, Lesley
1
Dai, Weijia
1
De los Santos, Babur
1
De, Anwesha
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
520
Journal of retailing and consumer services
360
The journal of product & brand management
259
The journal of brand management : an international journal
220
Journal of marketing communications
131
International journal of internet marketing and advertising : IJIMA
129
Psychology & marketing
126
International journal of hospitality management
118
Asia Pacific journal of marketing and logistics
111
International journal of consumer studies
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
International journal of advertising : the review of marketing communications
90
Journal of international consumer marketing
90
European journal of marketing : EJM
89
Journal of promotion management : innovations in planning and applied research
82
Cogent business & management
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The journal of consumer marketing
76
Journal of marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of global marketing
69
Marketing intelligence & planning
69
Marketing letters : a journal of research in marketing
68
Journal of travel and tourism marketing
61
International marketing review
59
Journal of the Academy of Marketing Science
58
NBER working paper series
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of fashion marketing and management
57
Journal of promotion management : JPM
57
Journal of strategic marketing
57
Journal of internet commerce
56
International journal of advertising : the quarterly review of marketing communications
55
Journal of marketing management : MM
55
Tourism management : research, policies, practice
55
Journal of marketing research : JMR
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
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ECONIS (ZBW)
57
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
3
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
4
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
6
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
7
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
8
A model of brand architecture choice : a house of brands vs. a branded house
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10012493749
Saved in:
9
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
10
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
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