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subject:"Markenimage"
~isPartOf:"Measuring and managing brands"
~person:"Keller, Kevin Lane"
~person:"Valette-Florence, Pierre"
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Brand management
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Keller, Kevin Lane
Valette-Florence, Pierre
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Measuring and managing brands
Journal of business research : JBR
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The journal of brand management : an international journal
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Brand management ; Vol. 2
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Financial Times handbook of management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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Marketing-mix strategies - product strategy and promotion strategy
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784811
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