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subject:"Markenimage"
~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"The journal of services marketing"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Beziehungsmarketing
Consumer behaviour
316
Konsumentenverhalten
316
Relationship marketing
125
Dienstleistungsqualität
108
Service quality
108
Customer satisfaction
104
Kundenzufriedenheit
104
Brand management
56
Markenführung
56
Brand image
45
Customer service
35
Kundenservice
35
Emotion
34
Dienstleistungssektor
30
Service industry
30
Brand
28
Markenartikel
27
Einzelhandel
24
Retail trade
24
Customer experience
21
Online retailing
21
Online-Handel
21
Beschwerdemanagement
20
Complaint management
20
Social Web
20
Social web
20
Viral marketing
20
Virales Marketing
20
USA
19
United States
19
Satisfaction
17
Services
17
Dienstleistung
16
Customer engagement
14
Customer integration
14
Kundenintegration
14
Servicescape
13
Corporate Social Responsibility
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Article
159
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159
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159
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English
159
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Klaus, Philipp
5
Mattila, Anna S.
5
Hollebeek, Linda D.
3
Ragel, V. R.
3
Alkire, Linda
2
Basso, Kenny
2
Benoit, Sabine
2
Bruce, Helen L.
2
Choi, Beom Joon
2
Cleff, Thomas
2
Gabler, Colin B.
2
Ha, Hong Youl
2
Kakati, Rinalini P.
2
Liu, Matthew Tingchi
2
Madupalli, Ramana Kumar
2
Mathews, Jose
2
Neale, Larry
2
Panda, Tapan K.
2
Poddar, Amit
2
Rosenbaum, Mark
2
Shi, Guicheng
2
Walter, Nadine
2
Wong, IpKin Anthony
2
Ahmad, Hassan
1
Ahmed, Zafar U.
1
Ahn, Kwanghoon
1
Akamavi, Raphaël K.
1
Aksoy, Lerzan
1
Al-Hawari, Mohd Ahmad
1
Aldas-Manzano, Joaquin
1
Ali, Fayaz
1
Anaza, Nwamaka A.
1
Arnold, Mark J.
1
Baillod, Chloé
1
Balaji, M. S.
1
Ball, Joan
1
Bang, Nguyen
1
Banik, Shanta
1
Baron, Steve
1
Baswan, Taru
1
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The IUP journal of brand management : IJBRM
The journal of services marketing
Journal of retailing and consumer services
618
Journal of business research : JBR
607
The journal of product & brand management
268
The journal of brand management : an international journal
229
International journal of hospitality management
193
Psychology & marketing
153
Asia Pacific journal of marketing and logistics
130
European journal of marketing : EJM
109
Journal of the Academy of Marketing Science
104
Cogent business & management
95
Journal of travel and tourism marketing
90
Journal of marketing
89
Journal of strategic marketing
89
Marketing intelligence & planning
89
Journal of marketing communications
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of hospitality marketing & management
84
Journal of international consumer marketing
83
Journal of retailing
79
The journal of consumer marketing
79
The service industries journal
78
International journal of contemporary hospitality management
77
International journal of consumer studies
71
International journal of retail & distribution management
70
International journal of internet marketing and advertising : IJIMA
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
SpringerLink / Bücher
67
Tourism management : research, policies, practice
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
The international review of retail, distribution and consumer research
62
Journal of fashion marketing and management
61
Journal of promotion management : innovations in planning and applied research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
International marketing review
58
Services marketing quarterly
57
Journal of marketing management : MM
56
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ECONIS (ZBW)
159
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
3
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
4
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
5
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
6
Language-related stereotype threat, customers' well-being and its outcome
Malik, Aaminah Zaman
;
Paswan, Audhesh
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 895-910
Persistent link: https://www.econbiz.de/10014333405
Saved in:
7
Helping the organization but harming customers : a social identity perspective of unethical pro-organizational behavior
Yan, Hongmin
;
Solnet, David
;
Okimoto, Tyler G.
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 927-943
Persistent link: https://www.econbiz.de/10014333407
Saved in:
8
Does status demotion in hierarchical loyalty programs foster relationship fading?
Banik, Shanta
;
Rabbanee, Fazlul K.
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10014333597
Saved in:
9
Neurophysiological responses to robot-human interactions in retail stores
Rancati, Gaia
;
Maggioni, Isabella
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10014228964
Saved in:
10
Guest editorial: investigating the effect of the physical context on customer experience
Bruce, Helen L.
;
Krolikowska, Ewa
;
Rooney, Tara
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 689-699
Persistent link: https://www.econbiz.de/10014314391
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