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subject:"Markenimage"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Beziehungsmarketing"
~subject:"Luxury goods"
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Markenimage
Beziehungsmarketing
Luxury goods
Consumer behaviour
57
Konsumentenverhalten
57
Brand management
40
Markenführung
40
Brand image
33
Brand
22
Markenartikel
22
Relationship marketing
9
India
8
Indien
8
Brand extension
6
Markentransfer
6
Brand loyalty
5
Luxusgüter
5
Markentreue
5
Advertising effects
3
Bekleidung
3
Clothing
3
Customer satisfaction
3
Einzelhandel
3
Emotion
3
Fashion
3
Handelsmarke
3
Kundenzufriedenheit
3
Mode
3
Personality psychology
3
Persönlichkeitspsychologie
3
Retail trade
3
Social Web
3
Social web
3
Store brand
3
Werbewirkung
3
Advertising
2
Consumer attitudes
2
Dienstleistungsqualität
2
Gastronomie
2
Internet marketing
2
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Type of publication
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Article
40
Type of publication (narrower categories)
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Article in journal
40
Aufsatz in Zeitschrift
40
Language
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English
40
Author
All
Ragel, V. R.
3
Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
Panda, Tapan K.
2
Uggla, Henrik
2
Walter, Nadine
2
Balaji, M. S.
1
Baswan, Taru
1
Bhatt, Nishithkumar H.
1
Bhukya, Ramulu
1
Block, Martin P.
1
Brahmbhatt, Dhruv
1
Choudhury, Dibyendu
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Datta, Saroj Kumar
1
Dholakia, Utpal M.
1
Elangeswaran, Sajiththa
1
Evangeline, S. J.
1
Fatima, Farheen
1
Ghosh, Saugat
1
Gupta, Gaurav
1
Ishaq, Zahid
1
Javanmard, Habibollah
1
Joji Alex N.
1
Kansra, Pooja
1
Kastiya, Shweta
1
Kavida, V.
1
Lakshmi, S.
1
Lin, I Chun
1
Lodhi, Rab Nawaz
1
Mann, Bikram Jit Singh
1
Masheswari, Namrata
1
Mishra, Kamalesh
1
Mishra, Mukesh Kumar
1
Montecchi, Matteo
1
Nia, Ensiyeh Nemati
1
Panda, Tapas K.
1
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Published in...
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
694
Journal of retailing and consumer services
668
The journal of product & brand management
291
The journal of brand management : an international journal
252
International journal of hospitality management
212
Psychology & marketing
170
Asia Pacific journal of marketing and logistics
145
The journal of services marketing
128
European journal of marketing : EJM
112
Journal of the Academy of Marketing Science
107
Journal of travel and tourism marketing
101
Cogent business & management
99
Marketing intelligence & planning
97
Journal of international consumer marketing
95
Journal of marketing
93
Journal of marketing communications
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
Journal of strategic marketing
89
Journal of fashion marketing and management
87
Journal of hospitality marketing & management
87
The journal of consumer marketing
85
International journal of retail & distribution management
84
Journal of retailing
83
International journal of consumer studies
80
International journal of contemporary hospitality management
80
The service industries journal
79
International marketing review
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
International journal of internet marketing and advertising : IJIMA
70
Journal of global marketing
70
Marketing letters : a journal of research in marketing
70
SpringerLink / Bücher
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Tourism management : research, policies, practice
67
The international review of retail, distribution and consumer research
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of promotion management : innovations in planning and applied research
62
Journal of marketing management : MM
60
Services marketing quarterly
60
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ECONIS (ZBW)
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
3
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
4
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
Saved in:
5
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
6
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
7
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
8
The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
Saved in:
9
Rost-structural luxury brand strategy : implicit luxury brands
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 22-29
Persistent link: https://www.econbiz.de/10011751063
Saved in:
10
The impact of brand image on purchase intention : moderating role of store image in Pakistan's retail sector
Rehman, Hafiz Ihsan Ur
;
Ishaq, Zahid
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011751083
Saved in:
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