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subject:"Markenimage"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Beziehungsmarketing
Social Web
Consumer behaviour
57
Konsumentenverhalten
57
Brand management
40
Markenführung
40
Brand image
33
Brand
22
Markenartikel
22
Relationship marketing
9
India
8
Indien
8
Brand extension
6
Markentransfer
6
Brand loyalty
5
Luxury goods
5
Luxusgüter
5
Markentreue
5
Advertising effects
3
Bekleidung
3
Clothing
3
Customer satisfaction
3
Einzelhandel
3
Emotion
3
Fashion
3
Handelsmarke
3
Kundenzufriedenheit
3
Mode
3
Personality psychology
3
Persönlichkeitspsychologie
3
Retail trade
3
Social web
3
Store brand
3
Werbewirkung
3
Advertising
2
Consumer attitudes
2
Dienstleistungsqualität
2
Gastronomie
2
Internet marketing
2
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Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Language
All
English
37
Author
All
Ragel, V. R.
3
Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
Panda, Tapan K.
2
Walter, Nadine
2
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Bhatt, Nishithkumar H.
1
Bhukya, Ramulu
1
Block, Martin P.
1
Brahmbhatt, Dhruv
1
Choudhury, Dibyendu
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Datta, Saroj Kumar
1
Dholakia, Utpal M.
1
Elangeswaran, Sajiththa
1
Evangeline, S. J.
1
Fatima, Farheen
1
Ghosh, Saugat
1
Gupta, Gaurav
1
Ishaq, Zahid
1
Javanmard, Habibollah
1
Joji Alex N.
1
Kansra, Pooja
1
Kastiya, Shweta
1
Kavida, V.
1
Lakshmi, S.
1
Lin, I Chun
1
Lodhi, Rab Nawaz
1
Mann, Bikram Jit Singh
1
Masheswari, Namrata
1
Mishra, Kamalesh
1
Mishra, Mukesh Kumar
1
Nia, Ensiyeh Nemati
1
Panda, Tapas K.
1
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Published in...
All
The IUP journal of brand management : IJBRM
Journal of retailing and consumer services
716
Journal of business research : JBR
715
The journal of product & brand management
281
The journal of brand management : an international journal
239
International journal of hospitality management
214
Psychology & marketing
182
Asia Pacific journal of marketing and logistics
144
The journal of services marketing
131
International journal of internet marketing and advertising : IJIMA
122
European journal of marketing : EJM
120
Journal of marketing communications
119
Journal of the Academy of Marketing Science
118
Journal of travel and tourism marketing
117
Cogent business & management
115
Journal of marketing
105
International journal of consumer studies
102
Journal of strategic marketing
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of international consumer marketing
98
Marketing intelligence & planning
98
Journal of hospitality marketing & management
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
International journal of contemporary hospitality management
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of promotion management : innovations in planning and applied research
90
The journal of consumer marketing
89
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Technological forecasting & social change : an international journal
85
The service industries journal
85
SpringerLink / Bücher
84
Tourism management : research, policies, practice
84
Journal of retailing
81
Journal of global marketing
78
Journal of marketing management : MM
77
International journal of electronic marketing and retailing : IJEMR
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
76
Marketing letters : a journal of research in marketing
76
International journal of retail & distribution management
73
Journal of fashion marketing and management
73
International journal of advertising : the review of marketing communications
70
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ECONIS (ZBW)
37
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
3
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
4
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
Saved in:
5
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
6
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
7
The impact of brand image on purchase intention : moderating role of store image in Pakistan's retail sector
Rehman, Hafiz Ihsan Ur
;
Ishaq, Zahid
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011751083
Saved in:
8
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
9
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Saved in:
10
The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh
;
Rawat, Jyoti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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