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subject:"Markenimage"
~isPartOf:"The journal of product & brand management"
~subject:"Kundenzufriedenheit"
~subject:"Markentreue"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Kundenzufriedenheit
Markentreue
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Product quality
17
Produktqualität
17
USA
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Brand love
16
Corporate Social Responsibility
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252
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Guzman, Francisco
7
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Broyles, S. Allen
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Shobeiri, Saeed
2
St. Davčik, Nebojša
2
Strandvik, Tore
2
Taute, Harry A.
2
Thomas, Robert James
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Vera, Jorge
2
Watchravesringkan, Kittichai
2
Abbott, Rachael
1
Addicott, Branden J.
1
Ahmad, Fayez
1
Al Shebil, Saleh
1
Al-Kwifi, Sam O.
1
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The journal of product & brand management
Journal of retailing and consumer services
522
Journal of business research : JBR
484
International journal of hospitality management
231
The journal of brand management : an international journal
214
Psychology & marketing
143
Asia Pacific journal of marketing and logistics
133
Cogent business & management
114
Journal of travel and tourism marketing
111
The journal of services marketing
110
European journal of marketing : EJM
109
Journal of hospitality marketing & management
107
International journal of contemporary hospitality management
92
Journal of international consumer marketing
81
Tourism management : research, policies, practice
79
Journal of marketing communications
78
Journal of strategic marketing
73
Marketing intelligence & planning
73
The service industries journal
68
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
Journal of global marketing
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing letters : a journal of research in marketing
63
Journal of Islamic marketing
61
Journal of the Academy of Marketing Science
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
Journal of fashion marketing and management
56
Journal of marketing
56
International marketing review
54
International journal of retail & distribution management
52
Journal of promotion management : innovations in planning and applied research
52
The international review of retail, distribution and consumer research
52
International journal of electronic marketing and retailing : IJEMR
51
Service business
49
Tourism management perspectives : TMP
49
International journal of internet marketing and advertising : IJIMA
47
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
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ECONIS (ZBW)
252
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
10
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
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