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subject:"Markenimage"
~isPartOf:"The journal of services marketing"
~subject:"Markenführung"
~subject:"Service quality"
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Markenimage
Markenführung
Service quality
Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
116
Relationship marketing
116
Dienstleistungsqualität
106
Customer satisfaction
101
Kundenzufriedenheit
101
Customer service
35
Kundenservice
35
Emotion
31
Dienstleistungssektor
29
Service industry
29
Customer experience
21
Einzelhandel
21
Retail trade
21
Beschwerdemanagement
20
Complaint management
20
Viral marketing
20
Virales Marketing
20
Online retailing
19
Online-Handel
19
Satisfaction
17
Services
17
Social Web
17
Social web
17
USA
17
United States
17
Brand management
16
Dienstleistung
16
Customer engagement
14
Customer integration
14
Kundenintegration
14
Servicescape
13
Brand image
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Loyalty
12
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1
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Article
121
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121
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121
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English
121
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Sharma, Piyush
5
Klaus, Philipp
4
Hollebeek, Linda D.
3
Mattila, Anna S.
3
Basso, Kenny
2
Benoit, Sabine
2
Bruce, Helen L.
2
Carlson, Jamie
2
Chen, Ivy S. N.
2
Choi, Beom Joon
2
Collier, Joel E.
2
Dodds, Sarah
2
Ha, Hong Youl
2
Luk, Sherriff T. K.
2
Matos, Celso Augusto de
2
Medler-Liraz, Hana
2
Palakshappa, Nitha
2
Palmer, Adrian
2
Rosenbaum, Mark
2
Seger-Guttmann, Tali
2
Tram-Anh Ngoc Pham
2
Voorhees, Clay M.
2
Ahmad, Hassan
1
Ahmed, Zafar U.
1
Akamavi, Raphaël K.
1
Aksoy, Lerzan
1
Ali, Ameer
1
Ali, Fayaz
1
Alkire, Linda
1
Almanza, Barbara
1
Altobello, Suzanne
1
Anaya, Gerardo Joel
1
Ashill, Nick J.
1
Babakus, Emin
1
Baillod, Chloé
1
Ball, Joan
1
Barone, Ada Maria
1
Becerra, Enrique
1
Becker-Özcamlica, Hürrem
1
Bejou, David
1
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The journal of services marketing
Journal of business research : JBR
567
Journal of retailing and consumer services
534
The journal of product & brand management
303
The journal of brand management : an international journal
290
International journal of hospitality management
267
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
137
European journal of marketing : EJM
117
International journal of contemporary hospitality management
105
Journal of travel and tourism marketing
105
Journal of hospitality marketing & management
102
Cogent business & management
99
Journal of marketing communications
97
Journal of international consumer marketing
86
Marketing intelligence & planning
84
The service industries journal
83
Journal of the Academy of Marketing Science
73
Journal of strategic marketing
72
Services marketing quarterly
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
The journal of consumer marketing
70
Journal of marketing
69
Journal of fashion marketing and management
68
Journal of global marketing
68
Marketing letters : a journal of research in marketing
68
International marketing review
67
Journal of marketing management : MM
67
International journal of consumer studies
65
International journal of advertising : the review of marketing communications
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Journal of promotion management : innovations in planning and applied research
62
SpringerLink / Bücher
62
Journal of Islamic marketing
60
Tourism management : research, policies, practice
60
International journal of internet marketing and advertising : IJIMA
59
Journal of retailing
58
International journal of retail & distribution management
57
Journal of promotion management : JPM
57
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ECONIS (ZBW)
121
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
3
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
4
The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.
;
Cronin, J. J.
;
Padgett, Daniel T.
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014515634
Saved in:
5
Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan
;
Muir, Rachel
;
McLaren-Kennedy, Annette
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
Saved in:
6
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
7
Language-related stereotype threat, customers' well-being and its outcome
Malik, Aaminah Zaman
;
Paswan, Audhesh
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 895-910
Persistent link: https://www.econbiz.de/10014333405
Saved in:
8
Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-congruity
Saxena, Garima
;
Jain, Sheetal
;
Mishra, Sita
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
Saved in:
9
Neurophysiological responses to robot-human interactions in retail stores
Rancati, Gaia
;
Maggioni, Isabella
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10014228964
Saved in:
10
Reducing deviant consumer behaviour with service robot guardians
Dootson, Paula
;
Greer, Dominique A.
;
Letheren, Kate
; …
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 276-286
Persistent link: https://www.econbiz.de/10014228965
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