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subject:"Markenimage"
~isPartOf:"Working paper series / The City University Business School"
~person:"De Chernatony, Leslie"
~person:"Melewar, T. C."
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Markenimage
Brand image
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Brand management
3
Consumer behaviour
3
Konsumentenverhalten
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Markenführung
3
Advertising
2
Advertising effects
2
Perception
2
Preismanagement
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Pricing strategy
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Wahrnehmung
2
Werbewirkung
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Werbung
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Brand
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Markenartikel
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Marketing management
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Marketingmanagement
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English
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De Chernatony, Leslie
Melewar, T. C.
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Working paper series / The City University Business School
European journal of marketing : EJM
4
Journal of business research : JBR
3
Corporate reputation review
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Qualitative market research : an international journal
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European business review
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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International studies of management and organization
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Journal of advertising research
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Journal of euromarketing
1
Journal of global marketing
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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The journal of consumer marketing
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The journal of product & brand management
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The marketing review
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
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1991
Persistent link: https://www.econbiz.de/10000131920
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2
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
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3
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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