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subject:"Markenimage"
~language:"eng"
~person:"Ko, Eunju"
~subject:"Advertising effects"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Advertising effects
Consumer behaviour
54
Konsumentenverhalten
54
Luxury goods
25
Luxusgüter
25
Brand management
24
Fashion
24
Markenführung
24
Mode
24
Brand
13
Markenartikel
13
Beziehungsmarketing
11
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Brand image
10
Customer value
9
Kundenwert
9
Marketing management
8
Marketingmanagement
8
Social Web
8
Social web
8
Nachhaltiger Konsum
6
South Korea
6
Sustainable consumption
6
Südkorea
6
Nachhaltigkeit
5
Sustainability
5
Textile distribution
5
Textilhandel
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Nachhaltige Entwicklung
4
Sustainable development
4
Werbung
4
purchase intention
4
China
3
Customer equity
3
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10
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12
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12
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12
Conference paper
1
Konferenzbeitrag
1
Language
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English
Author
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Ko, Eunju
Phau, Ian
35
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Pelsmacker, Patrick de
26
Septianto, Felix
26
Usman, Osly
22
Dens, Nathalie
21
Gierl, Heribert
20
Han, Heesup
20
Japutra, Arnold
19
Bang, Nguyen
18
Melewar, T. C.
18
Guzman, Francisco
17
Pauwels, Koen
17
Sarkar, Abhigyan
17
Torres, Ivonne M.
17
Zúñiga, Miguel Ángel
17
Ekinci, Yuksel
15
Eisend, Martin
14
Jang, Soocheong
14
Sarkar, Juhi Gahlot
14
Yoon, Sukki
14
Das, Gopal
13
Hudders, Liselot
13
MacInnis, Deborah J.
13
Muehling, Darrel D.
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Bang Nguyen Viet
12
Choi, Yung Kyun
12
Dahlén, Micael
12
Diehl, Sandra
12
Fetscherin, Marc
12
Ilicic, Jasmina
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Matthes, Jörg
12
Romaniuk, Jenni
12
Taylor, Charles Raymond
12
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International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
12
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
6
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
8
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
9
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
10
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
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