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subject:"Markenimage"
~person:"Balaji, M. S."
~source:"econis"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Kundenzufriedenheit
Consumer behaviour
36
Konsumentenverhalten
36
Beziehungsmarketing
14
Relationship marketing
14
Dienstleistungsqualität
13
Service quality
13
Customer satisfaction
12
Viral marketing
10
Virales Marketing
10
Beschwerdemanagement
6
Brand management
6
Complaint management
6
Markenführung
6
Brand image
5
Einzelhandel
5
Internet marketing
5
Online-Marketing
5
Retail trade
5
Service failure
5
Confidence
4
Innovation adoption
4
Innovationsakzeptanz
4
Vertrauen
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Lieferantenmanagement
3
Motivation
3
Nachhaltige Entwicklung
3
Nachhaltigkeit
3
Online retailing
3
Online-Handel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Satisfaction
3
Social Web
3
Social web
3
Supplier relationship management
3
Sustainable consumption
3
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9
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2
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Article
14
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1
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Article in journal
14
Aufsatz in Zeitschrift
14
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English
15
Author
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Balaji, M. S.
Han, Heesup
65
Usman, Osly
36
Loureiro, Sandra Maria Correia
32
Phau, Ian
31
Bang, Nguyen
26
Diamantopoulos, Adamantios
26
Mattila, Anna S.
25
Wong, IpKin Anthony
23
Jang, Soocheong
22
Hyun, Sunghyup Sean
21
Prentice, Catherine
21
Huber, Frank
20
Sreejesh, S.
20
Japutra, Arnold
19
Melewar, T. C.
19
Sarkar, Abhigyan
19
Bilgihan, Anil
18
Guzman, Francisco
18
Paul, Justin
17
Hollebeek, Linda D.
16
Liu, Chih-Hsing
16
Park, Jungkun
16
Prayag, Girish
16
Sarkar, Juhi Gahlot
16
Mittal, Vikas
15
Siddiqui, Danish Ahmed
15
Ahn, Jiseon
14
Casidy, Riza
14
Ekinci, Yuksel
14
Gierl, Heribert
14
Gil Saura, Irene
14
Johnson, Lester W.
14
Khan, Imran
14
Bauer, Hans H.
13
Burmann, Christoph
13
Das, Gopal
13
Fetscherin, Marc
13
Kumar, V.
13
Lee, Seonjeong
13
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Published in...
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Journal of business research : JBR
5
European journal of marketing : EJM
2
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The marketing review
1
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ECONIS (ZBW)
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
3
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
4
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
5
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
6
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
7
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
8
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
9
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
10
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
Saved in:
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