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subject:"Markenimage"
~person:"Bilgihan, Anil"
~person:"Melewar, T. C."
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Service quality
Consumer behaviour
63
Konsumentenverhalten
63
Brand management
29
Markenführung
29
Brand image
22
Beziehungsmarketing
18
Customer satisfaction
18
Kundenzufriedenheit
18
Relationship marketing
18
Brand
12
Dienstleistungsqualität
12
Markenartikel
12
Corporate reputation
9
Firmenimage
9
Reputation
8
Social Web
8
Social web
8
Viral marketing
8
Virales Marketing
8
Confidence
7
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Website
7
Emotion
6
Vertrauen
6
Einzelhandel
5
Gastronomie
5
Hotel industry
5
Hotellerie
5
Restaurant industry
5
Retail trade
5
Branchenentwicklung
4
Brand loyalty
4
Sector development
4
Advertising
3
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English
33
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Bilgihan, Anil
Melewar, T. C.
Han, Heesup
48
Usman, Osly
35
Phau, Ian
30
Loureiro, Sandra Maria Correia
28
Diamantopoulos, Adamantios
27
Mattila, Anna S.
25
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Sreejesh, S.
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Huber, Frank
18
Hyun, Sunghyup Sean
17
Balaji, M. S.
16
Park, Jungkun
16
Paul, Justin
16
Ekinci, Yuksel
15
Line, Nathaniel D.
15
McColl-Kennedy, Janet R.
15
Sarkar, Juhi Gahlot
15
Wong, IpKin Anthony
15
Hanks, Lydia
14
Johnson, Lester W.
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
Bauer, Hans H.
13
Burmann, Christoph
13
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Sharma, Piyush
13
Das, Gopal
12
Eisingerich, Andreas B
12
Gong, Taeshik
12
Keller, Kevin Lane
12
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International journal of hospitality management
3
Journal of business research : JBR
3
Corporate reputation review
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
Technological forecasting & social change : an international journal
2
Tourism review : the official journal of the AIEST
2
European business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The journal of product & brand management
1
The marketing review
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
33
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
The determinants of retail customers' purchase intent
Menidjel, Choukri
;
Bilgihan, Anil
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
Saved in:
4
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
5
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
6
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Satisfaction and positive emotions : a comparison of the influence of hotel guests' beliefs and attitudes on their satisfaction and emotions
Sukhu, Anupama
;
Choi, Hyeyoon
;
Bujisic, Milos
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 51-63
Persistent link: https://www.econbiz.de/10011988431
Saved in:
9
The impact of servicescape on hedonic value and behavioral intentions : the importance of previous experience
Dedeoğlu, Bekir Bora
;
Bilgihan, Anil
;
Ye, Haobin
; …
- In:
International journal of hospitality management
72
(
2018
),
pp. 10-20
Persistent link: https://www.econbiz.de/10011872661
Saved in:
10
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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