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subject:"Markenimage"
~person:"Brakus, J. Joško"
~subject:"Privater Konsum"
~type_genre:"Aufsatz im Buch"
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Brakus, J. Joško
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Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook on brand and experience management
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ECONIS (ZBW)
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Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
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2
Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
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