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subject:"Markenimage"
~person:"Casidy, Riza"
~subject:"Electronic Commerce"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Electronic Commerce
Kundenzufriedenheit
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
12
Markenführung
12
Beziehungsmarketing
9
Brand image
9
Relationship marketing
9
Brand
6
Customer satisfaction
6
Markenartikel
6
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
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3
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2
Dienstleistungsqualität
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Casidy, Riza
Han, Heesup
66
Usman, Osly
45
Loureiro, Sandra Maria Correia
32
Phau, Ian
31
Bang, Nguyen
26
Diamantopoulos, Adamantios
26
Mattila, Anna S.
25
Huber, Frank
24
Wong, IpKin Anthony
23
Bauer, Hans H.
22
Jang, Soocheong
22
Hyun, Sunghyup Sean
21
Prentice, Catherine
21
Sreejesh, S.
21
Japutra, Arnold
20
Melewar, T. C.
19
Sarkar, Abhigyan
19
Bilgihan, Anil
18
Guzman, Francisco
18
Hollebeek, Linda D.
18
Wiedmann, Klaus-Peter
18
Ahn, Jiseon
17
Park, Jungkun
17
Paul, Justin
17
Balaji, M. S.
16
Dwivedi, Yogesh Kumar
16
Gierl, Heribert
16
Khan, Imran
16
Liu, Chih-Hsing
16
Prayag, Girish
16
Sarkar, Juhi Gahlot
16
Siddiqui, Danish Ahmed
16
Das, Gopal
15
Law, Chun Hung Roberts
15
Mittal, Vikas
15
Verhoef, Peter C.
15
Walsh, Gianfranco
15
Ekinci, Yuksel
14
Gil Saura, Irene
14
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Journal of retailing and consumer services
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of service theory and practice
1
Services marketing quarterly
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
14
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1
Factors influencing consumer forgiveness : a systematic literature review and directions for future research
Kim, Yungchul
;
Ho, Ting Hin
;
Tan, Lay Peng
;
Casidy, Riza
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 601-628
Persistent link: https://www.econbiz.de/10014339764
Saved in:
2
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
4
A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
5
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter
;
Casidy, Riza
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Saved in:
6
The effects of brand identity on brand performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
Saved in:
7
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
Saved in:
8
The role of brand reputation in organic food consumption : a behavioral reasoning perspective
Ryan, Jessica
;
Casidy, Riza
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 239-247
Persistent link: https://www.econbiz.de/10011808594
Saved in:
9
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
10
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
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