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subject:"Markenimage"
~person:"D’Arco, Mario"
~subject:"Privater Konsum"
~type_genre:"Aufsatz im Buch"
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Markenimage
Privater Konsum
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Anti-branding activities
1
Brand
1
Brand hate
1
Consumer empowerment
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Consumer-brand identification
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Controversial issues
1
Digital branding
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Einzelhandel
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Ethics
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Handelsmarke
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Italien
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Italy
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Markenartikel
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Private label brands
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Purpose-driven retail
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Aufsatz im Buch
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D’Arco, Mario
Schmitt, Bernd
4
Calder, Bobby J.
3
Keller, Kevin Lane
3
Levy, Sidney J.
3
Park, C. Whan
3
Sternthal, Brian
3
Aaker, Jennifer
2
Asmat Nizam Abdul Talib
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Balboni, Bernardo
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Brakus, J. Joško
2
Dodgson, Mark
2
Elliott, Richard
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Erdem, Tülin
2
Garolera, Jordi
2
Grappi, Silvia
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Hawkins, Cyndy
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Hellmann, Kai-Uwe
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Henderson, Geraldine Rosa
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Hennigs, Nadine
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Hill, Ronald Paul
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Iperen, Rudolf-Jan van
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Kuhn, Kerri-Ann L.
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Loureiro, Sandra Maria Correia
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Marino, Vittoria
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Ozaki, Ritsuko
2
Pope, Nigel K. Ll.
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Schmidt, Steffen
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Schweiger, Günter
2
Terlutter, Ralf
2
Tybout, Alice M.
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Valenzuela, Ana
2
Wiedmann, Klaus-Peter
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Wüstefeld, Thomas
2
Abdul-Latif, Samshul-Amry
1
Abu Bakar bin Abdul Hamid
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Abu-Daabes, Ajayeb Salama
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
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ECONIS (ZBW)
2
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Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
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2
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
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