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subject:"Markenimage"
~person:"Das, Gopal"
~person:"Sarkar, Abhigyan"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Privater Konsum
Consumer behaviour
69
Konsumentenverhalten
69
Brand management
30
Markenführung
30
Brand image
28
Beziehungsmarketing
25
Relationship marketing
25
Brand
21
Markenartikel
21
Einzelhandel
19
Retail trade
19
Emotion
16
India
13
Indien
13
Purchase intention
6
Advertising effects
5
Customer satisfaction
5
Dienstleistungsqualität
5
Jugendliche
5
Kundenzufriedenheit
5
Online retailing
5
Online-Handel
5
Service quality
5
Werbewirkung
5
Youth
5
Bekleidung
4
Clothing
4
Confidence
4
Personality psychology
4
Persönlichkeitspsychologie
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
purchase intention
4
Advertising
3
Arousal
3
Bekleidungsindustrie
3
Brand loyalty
3
Clothing industry
3
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28
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28
Aufsatz in Zeitschrift
28
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English
28
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Das, Gopal
Sarkar, Abhigyan
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
20
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Agarwal, Sumit
16
Ekinci, Yuksel
14
Hurd, Michael D.
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Carroll, Chris
13
Clements, Kenneth W.
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Crawley, Edmund
11
Dräger, Lena
11
Grohmann, Bianca
11
Jang, Soocheong
11
Park, C. Whan
11
Parker, Jonathan A.
11
Pelsmacker, Patrick de
11
Rohwedder, Susann
11
Valette-Florence, Pierre
11
Vavra, Joseph
11
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Published in...
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Asia Pacific journal of marketing and logistics
3
The marketing review
3
Journal of business research : JBR
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of marketing for higher education
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Society and business review
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
28
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
8
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
9
E-tailer personality and behavorial intentions : the application of self-congruity theory
Das, Gopal
;
Khatwani, Gaurav
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011903276
Saved in:
10
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
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