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subject:"Markenimage"
~person:"Das, Gopal"
~subject:"Social Web"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Social Web
Consumer behaviour
40
Konsumentenverhalten
40
Einzelhandel
17
Retail trade
17
Beziehungsmarketing
13
Relationship marketing
13
Brand image
11
India
8
Indien
8
Brand management
7
Markenführung
7
Online retailing
5
Online-Handel
5
Purchase intention
5
Emotion
4
purchase intention
4
Advertising
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Advertising effects
3
Arousal
3
Bekleidung
3
Clothing
3
Confidence
3
E-commerce
3
Electronic Commerce
3
Gender
3
Geschlecht
3
Personality psychology
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Persönlichkeitspsychologie
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Sales promotion
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Verkaufsförderung
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Werbewirkung
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Werbung
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AHP approach
2
AHP-Verfahren
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Bekleidungsindustrie
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Das, Gopal
Loureiro, Sandra Maria Correia
32
Phau, Ian
29
Diamantopoulos, Adamantios
26
Usman, Osly
22
Han, Heesup
21
Huber, Frank
21
Filieri, Raffaele
20
Bang, Nguyen
19
Veloutsou, Cleopatra
19
Dwivedi, Yogesh Kumar
18
Melewar, T. C.
18
Guzman, Francisco
17
Japutra, Arnold
17
Ko, Eunju
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
Hollebeek, Linda D.
16
Wiedmann, Klaus-Peter
16
Burmann, Christoph
14
Flavián Blanco, Carlos
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Bagozzi, Richard P.
13
Bauer, Hans H.
13
Foroudi, Pantea
13
Martínez-López, Francisco J.
13
Paul, Justin
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Bang Nguyen Viet
12
Bigné Alcañiz, J. Enrique
12
De Chernatony, Leslie
12
Dens, Nathalie
12
Fetscherin, Marc
12
Gierl, Heribert
12
Jang, Soocheong
12
Keller, Kevin Lane
12
Khamitov, Mansur
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of strategic marketing
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Psychology & marketing
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The journal of services marketing
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The marketing review
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ECONIS (ZBW)
13
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1
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
3
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
4
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
5
E-tailer personality and behavorial intentions : the application of self-congruity theory
Das, Gopal
;
Khatwani, Gaurav
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011903276
Saved in:
6
A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
7
Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
Saved in:
8
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
9
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
10
Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
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