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subject:"Markenimage"
~person:"De Chernatony, Leslie"
~person:"Melewar, T. C."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Konsumentenverhalten
Consumer behaviour
51
Brand management
37
Markenführung
37
Brand image
27
Brand
18
Markenartikel
18
Corporate reputation
9
Firmenimage
9
Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
8
Relationship marketing
8
Reputation
8
Social Web
6
Social web
6
Viral marketing
6
Virales Marketing
6
Advertising
4
Advertising effects
4
Branchenentwicklung
4
Brand loyalty
4
Cognition
4
Einzelhandel
4
Emotion
4
Kognition
4
Markenpolitik
4
Marketing
4
Retail trade
4
Sector development
4
Werbewirkung
4
Werbung
4
Brand love
3
Brand reputation
3
Corporate image
3
Dienstleistungssektor
3
Einkaufszentrum
3
Higher education institution
3
Hochschule
3
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Undetermined
25
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Article
39
Book / Working Paper
12
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Article in journal
39
Aufsatz in Zeitschrift
39
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
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1
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English
51
Author
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De Chernatony, Leslie
Melewar, T. C.
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Huber, Frank
80
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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NetLibrary, Inc
1
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Journal of business research : JBR
7
European journal of marketing : EJM
5
The marketing review
3
Working paper series / The City University Business School
3
Corporate reputation review
2
International studies of management and organization
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
CIM professional
1
EBSCOhost eBook Collection
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of euromarketing
1
Journal of general management
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
Working paper series / City University Business School
1
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ECONIS (ZBW)
51
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
7
"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of business ethics : JBE
162
(
2020
)
3
,
pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
10
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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