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subject:"Markenimage"
~person:"De Chernatony, Leslie"
~person:"Melewar, T. C."
~subject:"Marketing management"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Marketing management
Consumer behaviour
51
Konsumentenverhalten
51
Brand management
37
Markenführung
37
Brand image
27
Brand
18
Markenartikel
18
Corporate reputation
9
Firmenimage
9
Marketingmanagement
9
Beziehungsmarketing
8
Relationship marketing
8
Reputation
8
Social Web
6
Social web
6
Viral marketing
6
Virales Marketing
6
Advertising
4
Advertising effects
4
Branchenentwicklung
4
Brand loyalty
4
Cognition
4
Einzelhandel
4
Emotion
4
Kognition
4
Markenpolitik
4
Marketing
4
Retail trade
4
Sector development
4
Werbewirkung
4
Werbung
4
Brand love
3
Brand reputation
3
Corporate image
3
Dienstleistungssektor
3
Einkaufszentrum
3
Higher education institution
3
Hochschule
3
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Undetermined
15
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Article
25
Book / Working Paper
4
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Article in journal
25
Aufsatz in Zeitschrift
25
Language
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English
29
Author
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De Chernatony, Leslie
Melewar, T. C.
Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
27
Bang, Nguyen
20
Huber, Frank
20
Han, Heesup
19
Usman, Osly
19
Sarkar, Abhigyan
18
Gierl, Heribert
17
Guzman, Francisco
17
Japutra, Arnold
17
Ko, Eunju
17
Wiedmann, Klaus-Peter
16
Bauer, Hans H.
15
Keller, Kevin Lane
15
Kumar, V.
15
MacInnis, Deborah J.
15
Burmann, Christoph
14
Ekinci, Yuksel
14
Pelsmacker, Patrick de
14
Rajagopal
14
Sarkar, Juhi Gahlot
14
Paul, Justin
13
Pauwels, Koen
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
Fetscherin, Marc
12
Khamitov, Mansur
12
Park, C. Whan
12
Romaniuk, Jenni
12
Schultz, Don E.
12
Shimul, Anwar Sadat
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Johnson, Lester W.
11
Kaufmann, Hans Rüdiger
11
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Published in...
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European journal of marketing : EJM
4
Journal of business research : JBR
3
Working paper series / The City University Business School
3
Corporate reputation review
2
Qualitative market research : an international journal
2
The marketing review
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of advertising research
1
Journal of euromarketing
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
29
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
9
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
10
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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