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subject:"Markenimage"
~person:"De Chernatony, Leslie"
~person:"Melewar, T. C."
~type:"book"
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Markenimage
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Brand
5
Markenartikel
5
Branchenentwicklung
4
Brand image
4
Markenpolitik
4
Sector development
4
Einkaufszentrum
3
Einzelhandel
3
Ladengestaltung
3
Preismanagement
3
Pricing strategy
3
Retail trade
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Shopping center
3
Store design
3
USA
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United States
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Welt
3
World
3
Advertising
2
Advertising effects
2
Asia
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Asien
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Corporate Design
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Dienstleistungsmarketing
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Dienstleistungssektor
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Ladeneinrichtung
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Market power
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Marketing
2
Marketing management
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Marketingmanagement
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Marktmacht
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Mehrgleisiger Vertrieb
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Perception
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Service industry
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De Chernatony, Leslie
Melewar, T. C.
Usman, Osly
19
Huber, Frank
12
Burmann, Christoph
9
Gutjahr, Gert
8
Siddiqui, Danish Ahmed
8
Khamitov, Mansur
7
Bauer, Hans H.
6
Vollhardt, Kai
6
Civelek, Mustafa Emre
5
Loginova, Oksana
5
Schroeder, Jonathan E.
5
Czellar, Sandor
4
Friedrichsen, Jana
4
Lodde, Adele Patricia
4
MacInnis, Deborah J.
4
Meyer, Frederik
4
Phau, Ian
4
Rossolatos, George
4
Shimul, Anwar Sadat
4
Thomson, Matthew
4
Aaker, Jennifer
3
Ahluwalia, Rohini
3
Alkhawaldeh, Abdelbaset
3
Baumgarth, Carsten
3
Berger, Jonah A.
3
Büttner, Miriam
3
Cabral, Luis M. B.
3
Chintagunta, Pradeep K.
3
Dawes, John
3
Dertwinkel-Kalt, Markus
3
Farooqi, Rahela
3
Fournier, Susan
3
Freundt, Tjark Christian
3
Gowthami, Ch
3
Gunasti, Kunter
3
Hackl, Franz
3
Heidarian, Elham
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Kall, Jacek
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Kucharska, Wioleta
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Working paper series / The City University Business School
3
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ECONIS (ZBW)
4
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
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2
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
3
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
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4
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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